At Lawson, one of Japan’s leading convenience stores (known locally as “Konbini”), the famous Hakata specialty “Motsunabe” (a traditional Japanese hot pot featuring beef offal) will soon be available for everyone to enjoy easily. “Motsunabe Ooyama,” a specialty restaurant that boasts overwhelming popularity in Hakata, has supervised the creation of a new product using cutting-edge freezing technology: “Range de Motsunabe” (Microwavable Motsunabe). Sales will begin on Tuesday, March 31, 2026, at 60 Lawson stores primarily located within Fukuoka City and throughout Fukuoka Prefecture. This dish faithfully recreates the authentic restaurant flavor and can be described as a “Motsunabe Revolution,” allowing you to enjoy a professional taste simply by heating it in the microwave.
1,296 JPY (Approx. $8.64) for “Ultimate Time Performance” and the Pride of a Specialty Shop
The price for this new product is 1,296 JPY (including tax, approx. $8.64). While this is considered a premium price range for frozen food at a Japanese convenience store, the quality is indistinguishable from the restaurant’s own, offering exceptionally high value for the money. It is particularly excellent in terms of “Taipa” (Time Performance: time-to-effect efficiency), developed to meet modern needs for those too busy to visit a restaurant or those who wish to enjoy an authentic hot pot meal alone.
No preparation or cleanup is required. Simply heat it in the microwave directly in its packaging, and the flavor of a top-tier Hakata restaurant—where people usually wait in long lines—is ready on your dining table. Even amidst a busy daily routine, this provides a luxurious dinner option that makes you feel like you’ve traveled to Fukuoka, Japan, from the comfort of your own home.
Completely Recreate the Secret “Rich Miso Flavor” at Home
The defining characteristic of “Motsunabe Ooyama” lies in its unique “Rich Miso Flavor” soup. This frozen product makes zero compromises on that commitment. It features an exquisite blend of several types of miso, including Kyushu Miso and Saikyo Miso (a sweet white miso originating from Kyoto). By adding a secret sauce, they have achieved a deep, layered richness and depth of flavor.
With one bite, the rich aroma of miso and the savory umami of the beef offal (Motsu) spread across your palate. This concentrated soup enhances the sweetness of vegetables like cabbage and garlic chives (Nira). The fact that you can purchase such a supreme soup—the kind that makes you want to drink every last drop—at a convenience store is a major shock to Japanese food culture.
A Paradigm Shift in “Texture” Brought by Flash Freezing
The texture of vegetables, which has historically been difficult to maintain in frozen foods, has evolved dramatically thanks to the latest flash-freezing technology. Even after thawing, you can experience a level of freshness that feels as if the dish was just prepared.
Balancing the Crispness of Vegetables with the Plump Texture of Beef Offal
- Domestic Beef Offal (Small Intestine Only): Only the highest quality beef small intestines, the same as those used in the restaurant, are carefully selected. The sweetness of the fat that overflows with every bite and the plump, springy texture will overturn your common perception of frozen food.
- Vegetables (Cabbage, Garlic Chives, Burdock Root): Because flash freezing minimizes the destruction of vegetable cells, they retain a pleasant, crisp crunch even after being microwaved.
- Tofu: The tofu thoroughly soaks up the umami of the soup, offering a smooth and delightful texture.
Not only the star of the show—the beef offal—but also the brightly colored garlic chives (Nira) and flavorful burdock root (Gobo) are precisely placed. The beautiful presentation, which reflects the pride of a famous restaurant, is sealed directly into the package.
A “Reward for Yourself” to Brighten Your Daily Life
“Range de Motsunabe” provides a high-quality meal for various daily scenarios:
- Quick Weekday Dinner: Even on days when you don’t have time to cook, this single dish allows you to consume a balanced portion of vegetables and meat, resulting in a highly satisfying meal.
- Weekend Drink Companion: Enjoy it as “Ate” (a snack or appetizer that pairs well with alcohol) alongside Japanese beer or Shochu available at the convenience store. Your home will transform into a Hakata-style Izakaya (Japanese pub) atmosphere.
- An Extra Dish for the Table: It is also perfect as a luxurious main dish to add to a family dinner.
Product Details and Deployment Area in Fukuoka Prefecture
This product will be available at limited Lawson stores within Fukuoka Prefecture.
- Product Name: Range de Motsunabe (Microwavable Motsunabe)
- Price: 1,296 JPY (Tax Included, Approx. $8.64)
- Net Weight: 336g (Approx. 11.85 oz / 0.74 lb)
- Release Date: Tuesday, March 31, 2026
- Main Ingredients: Miso soup, garlic paste, cabbage, garlic chives (Nira), burdock root (Gobo), beef small intestine (Domestic), tofu, sesame seeds, sesame oil, red chili peppers.
- Sales Area: 60 Lawson stores in Fukuoka Prefecture, primarily within Fukuoka City.
What is “Motsunabe Ooyama,” the Synonym for Hakata Motsunabe?
Based in Hakata, Fukuoka Prefecture, this is a Motsunabe specialty restaurant loved across Japan. Their “Rich Miso Flavor” is so famous that it is often cited by both local fans and tourists visiting Japan as a “must-eat dish when in Hakata.” The flavor created by carefully selected domestic beef offal and their secret soup can truly be called an entertainment of Japanese cuisine.
When you visit a Lawson in Fukuoka Prefecture, be sure to check the freezer section. A supreme reward from Hakata, Japan, which is completed with just a microwave, is waiting for you.
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