Japanese convenience store chain, Lawson, has announced a brand-new original snack series perfect for pairing with alcoholic drinks as “otsumami.” The snacks will be released simultaneously at stores all across Japan starting November 18, 2025.
This new product lineup features incredibly unique items inspired by ingredients and dishes rooted in traditional Japanese food culture. For travelers from overseas and residents of Japan, it will be a perfect opportunity to easily experience popular menu items from izakaya (Japanese-style pubs) and regional specialties.
Now, let’s take a closer look at each of these exciting new products.
A Novel Encounter Between Akita’s Traditional “Iburigakko” Pickle and Cheese
Iburigakko Cheese
First up is the “Iburigakko Cheese.” It is priced at 298 yen (tax included).
“Iburigakko” is a traditional pickle (tsukemono) that has been passed down for generations in Akita Prefecture, located in the Tohoku region of Japan. To make it, daikon radishes are smoked before being pickled, giving them a smoky aroma and a unique, crunchy texture. It has long been cherished by locals as a preserved food for the winter. This product takes this distinctive and flavorful “iburigakko,” finely chops it, and combines it with rich cheese, all sandwiched between thin sheets made from cod paste.
The smoky fragrance and the creaminess of the cheese, along with the textural contrast, create a wonderful harmony. It pairs exceptionally well with Japanese sake or beer. Enjoy a rare, regional Japanese flavor in a casual snack format.
Popular “Tempura” Transformed into an Easy-to-Eat Snack!
Tempura, one of Japan’s most representative dishes, has now been turned into a packaged snack. The three types of tempura snacks being released are made using a special technique called “vacuum frying.”
This method involves frying at a low temperature, which allows the ingredients to retain their original color, flavor, and nutrients while achieving a light, crispy texture. You can enjoy a condensed flavor that tastes almost as if you’re eating freshly fried tempura.
Addictively Zesty “Beni Shoga Tempura”
Beni Shoga Tempura
The “Beni Shoga Tempura” is a snack featuring “beni shoga” (red pickled ginger), an indispensable part of the Japanese dining table. It is priced at 298 yen (tax included).
While beni shoga is well-known as a topping for ramen or gyudon (beef bowls), it’s also incredibly delicious as tempura and is a popular item at izakayas. Its unique sourness and zesty spice become milder when fried, transforming into an addictively savory flavor. This is a grown-up snack that is sure to make you want another drink.
“Nasu Tempura” with the Aroma of Dashi Soy Sauce
Nasu Tempura (Eggplant Tempura)
Next up is the “Nasu Tempura,” made with “nasu” (eggplant), a classic tempura ingredient. This is also priced at 298 yen (tax included).
This snack is characterized by its rich flavor, based on “dashi” (a Japanese soup stock) and soy sauce, which are fundamental to Japanese cuisine. When eggplant absorbs oil, it becomes juicy, and its flavor is further enhanced. When you take a bite, the gentle aroma of dashi and the savory scent of soy sauce will fill your mouth, creating a somewhat nostalgic taste.
“Shiitake Tempura” Bursting with Umami
Shiitake Tempura (Shiitake Mushroom Tempura)
The last snack we’ll introduce is the “Shiitake Tempura.” It is priced at 298 yen (tax included).
Shiitake mushrooms are known worldwide for their rich umami flavor. This snack uses thick shiitake mushrooms and is finished with a savory soy sauce flavor that enhances their umami. With each bite, the deep, characteristic flavor of shiitake spreads throughout your mouth, and you’ll find yourself reaching for one after another. This is an irresistible item for mushroom lovers.
These products will be available at Lawson stores all across Japan starting Tuesday, November 18, 2025. Please note that they will not be available at Lawson Store 100. Also, the release time may vary slightly depending on the store.
This new snack series from Lawson offers an easy way to experience Japan’s “otsumami culture.” Why not try them with your drink tonight? You’re sure to find a new Japanese favorite.
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