A special new flavor is coming to Karaage-kun (bite-sized fried chicken), the popular snack from the Japanese convenience store (Konbini) “Lawson.” Starting March 24, 2026, the “Karaage-kun Naoshichi Sudachi Flavor,” made with a rare citrus from Kochi Prefecture, will be released across Japan. Simultaneously, a great value campaign will launch, increasing the standard portion by one extra piece for a limited time.
Too Rare to Release? The Story Behind the Special Karaage-kun Featuring Kochi’s “Naoshichi Sudachi”
The star of this release, “Karaage-kun Naoshichi Sudachi Flavor,” is an exceptionally rare variety. It features the “Naoshichi Sudachi,” a citrus fruit that grows only in limited areas of Kochi Prefecture. This fruit is characterized by a mellower acidity compared to standard sudachi and a richer umami profile. Due to its scarcity, it is often referred to in Japan as the “Phantom Citrus.”
In fact, this product caused quite a stir when it was first released in 2023. However, it became so popular that the supply of raw juice ran low, forcing the company to cancel its planned nationwide rollout at that time. This revival is the long-awaited news that Japanese fans have been dreaming of. Please experience the exquisite harmony of juicy chicken and the refreshing aroma of sudachi at Lawson stores throughout Japan.
[Basic Product Data]
- Product Name: Karaage-kun Naoshichi (Naoshichi) Sudachi Flavor
- Release Date: Tuesday, March 24, 2026
- Price: 298 yen (approx. $1.97)
- Available at: Lawson stores nationwide (excluding Natural Lawson)
During the development of this product, numerous adjustments were made to the recipe to perfectly balance the delicate flavor of the citrus with the savory umami of the chicken. With one bite, you will notice the elegant aroma spreading through your palate, followed by a surprisingly crisp finish. This is a dish that truly showcases the meticulous craftsmanship of Japanese food culture.
A Shocking Volume Upgrade! “1-Piece Bonus Campaign” Brightens Up Your Spring Lunchtime
To coincide with the new flavor release, a “1-Piece Bonus Campaign” will be held for all fans. For a limited 7-day period from March 24 to March 30, 2026, the standard 5-piece pack of Karaage-kun—which usually weighs approximately 3.2 oz (0.2 lbs)—will be upgraded to a 6-piece pack (approx. 3.8 oz / 0.24 lbs) for the same price.
[Bonus Campaign Details]
- Period: Tuesday, March 24, 2026 – Monday, March 30, 2026
- Offer: Portion increased from the usual 5 pieces to “6 pieces”
- Eligible Products: All Karaage-kun series products (including Regular, Red, Cheese, etc.)
This campaign applies not only to the new “Naoshichi Sudachi Flavor” but also to all classic flavors. Whether you are sharing with friends or family, that one extra piece makes a big difference in satisfaction. Additionally, at Lawson stores in Japan, you can often scan a QR code on the back of the package to enjoy digital perks such as smartphone wallpapers or AR (Augmented Reality) content. Be sure to check out the playful spirit unique to Japanese convenience stores.
The “Phantom Citrus” flavor and the bonus campaign both kick off on March 24. This spring, why not enjoy the refreshing taste of “Naoshichi Sudachi” and a great value deal at Lawson in Japan?
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