From Lawson, one of Japan’s most popular convenience stores, comes a very unique and fun collaboration item. Starting Wednesday, December 3rd, a Lawson-exclusive version of the popular ‘Shark Attack &Co.’ creature figure series will be released at Lawson and HMV stores across Japan.
What makes this product so special is its collaboration with Lawson’s signature hot snack, ‘Karaage-kun’!
So, What is ‘Shark Attack &Co.’ Anyway?
For those unfamiliar with the ‘&Co.’ series, it’s an educational toy line developed globally by the Italian publisher De Agostini, designed to help you learn about creatures while you play. Each set includes a realistically sculpted figure and a mini-book packed with educational facts, making it popular among a wide audience, from children to adults.
The ‘Shark Attack &Co.’ series specifically focuses on various types of sharks. The figures are made of a special, squishy, and stretchable material, and they feature a fun gimmick: inside their bellies, you’ll find the shark’s ‘prey.’ The excitement of not knowing which shark and what kind of prey you’ll get until you open the bag also appeals to collectors.
In This Limited Edition, the ‘Prey’ is ‘Karaage-kun’!
The biggest highlight of this Lawson-exclusive version is the playful concept where the ‘prey’ inside the sharks’ bellies is none other than Lawson’s super-popular hot snack, ‘Karaage-kun’.
For our international readers who may not know ‘Karaage-kun,’ it is one of the signature products representing Lawson in Japan. It’s a type of bite-sized fried chicken (similar to chicken nuggets) sold at the hot snack counter near the cash register. It’s no exaggeration to say it’s a nationally beloved snack that almost everyone in Japan knows. With a wide variety of flavors, from regular to limited-time offerings, it has been cherished for many years as a perfect snack for a hungry moment or as an addition to lunch.
So, the story is that this time, ‘Karaage-kun’ has been eaten by a shark. Of course, it’s not real fried chicken inside, but a small figure modeled after Karaage-kun. And here’s the catch: this ‘Karaage-kun’ figure is only found inside the extremely rare ‘super rare’ sharks. Finding one of these super rare sharks looks to be the main goal of this collection.
Collect All 16 Types, Including the Exclusive ‘Lawson Blue’ Color!
This ‘Shark Attack &Co. Lawson Limited ver!!’ collection consists of 16 different shark figures in total. The joy of collecting lies in its diversity. You can collect realistic figures of various sharks, such as the Great White Shark and the Whale Shark.
Furthermore, this limited edition hides another special element. Out of the 16 types, three will appear as rare figures in ‘Lawson Blue,’ a vibrant blue that is the brand color of Lawson. This exclusive color is proof that they can only be found at Lawson, making them a must-have for collectors. It would also be fun to display them alongside the regular colored sharks to enjoy the difference.
Product Details
Product Name: Shark Attack &Co. Lawson Limited ver!!
Release Date: Available sequentially from Wednesday, December 3rd
(Based on the Tokyo metropolitan area; release timing may vary by region and store.)
Price: Lawson Standard Price 549 JPY (tax included)
Stores: Lawson and HMV stores across Japan
(Some stores may not carry this product.)
A Unique Item Packed with Japanese Convenience Store Culture
In Japanese convenience stores, collaboration items with famous characters and snack brands, like this one, are frequently released. This is a reflection of a culture where Japanese convenience stores are not merely places to sell goods, but also venues for entertainment and new discoveries.
This ‘Shark Attack &Co. Lawson Limited ver!!’ is an excellent opportunity to experience that unique aspect of Japanese convenience store culture. It would surely be a delightful and unique souvenir for anyone visiting Japan.
The product is available in limited quantities and is expected to be popular, so if you’re interested, be sure to check your local Lawson or HMV store soon.
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