Lawson, a major Japanese convenience store chain, will release a renewed version of its “Melonpan” on March 10, 2026. Melonpan is a traditional Japanese sweet bread consisting of bread dough topped with a sweet cookie crust and baked to perfection. In this renewal, the name has been changed to “Fuwa-Saku! Melonpan,” and the contrast in textures has been dramatically enhanced.
Latest Technology Achieving the Ultimate “Fuwa-Saku” Texture
In the Japanese convenience store (konbini) industry, bakery products are a highly competitive category. Among them, Lawson has completely re-evaluated the composition of its bread dough from scratch this time. By utilizing the latest technology, they have pursued the “texture” that is the very essence of Melonpan.
The “Golden Ratio” of Butter-Scented Cookie Crust and Cloud-Like Bread Dough
The most prominent feature of the new “Fuwa-Saku! Melonpan” is the perfect harmony between two distinct textures.
The outer cookie crust maintains a rich butter flavor and a crispy (saku-saku) texture. Notably, the inner bread dough has undergone a significant evolution.
By updating the recipe to incorporate more air than before, they have achieved an even lighter, cloud-like fluffiness (fuwa-fuwa). With one bite, the surface cookie crust crumbles delicately, followed by the soft, pillowy bread dough. This exquisite balance is the “Golden Ratio” that Lawson has finally reached.
A 138 Yen (Approx. $0.92) Luxury Easily Enjoyed
Despite being a high-quality renewal, the price remains affordable at the “Lawson Standard Price of 138 yen (tax included) (approx. $0.92).”
Japanese convenience store bread is gaining worldwide attention for its high cost-performance. It offers outstanding satisfaction, whether for breakfast, a quick break during work, or as a snack.
- Release Date: Tuesday, March 10, 2026
- Price: 138 yen (tax included) (approx. $0.92)
- Available at: Lawson stores nationwide (excluding the Okinawa area and Lawson Store 100)
Enjoying Japanese Convenience Store Culture through Aroma and Texture
The sweet scent of butter that wafts out the moment you open the bag is a moment of pure bliss for Japanese Melonpan fans. In this renewal, the link between this aroma and the texture has been meticulously calculated.
The sweetness overflowing from the crispy surface and the fluffy dough that envelops it—the smoother this transition, the more the deliciousness stands out. The new balance achieved by Lawson’s development team through repeated trial and error has the potential to redefine the conventional concept of Melonpan.
Product Details and Points to Note when Purchasing
While the new Melonpan will be available at Lawson stores across Japan, there are a few points to keep in mind when buying.
First, it will not be available at Lawson stores in the Okinawa area. Additionally, “Lawson Store 100,” which operates as a 100-yen shop format, is also excluded.
Since delivery times vary by store, the product may not be on the shelves on the morning of the release date. Aiming for the restocking times around lunch or evening is the most reliable way to secure your purchase.
Lawson’s Passion: Pushing the Limits of Convenience Store Bread
“Making the usual menu even more delicious.” To deliver such small surprises, this new product was completed by adjusting the dough composition by as little as 1%. One bite, and you should be able to directly feel the weight of the promise that the fluffiness has been upgraded.
Precisely because Melonpan is such a simple food, the differences in ingredients and manufacturing methods become clear. From March 10 onwards, please look for it in the bakery section of Lawson and enjoy the newly evolved “Fuwa-Saku” experience.
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