Starting March 6, 2026, the “Sega Lucky Kuji: Esther Bunny Little” will be released sequentially at Lawson “Konbini” (convenience stores) across Japan. Each ticket costs 770 yen (tax included, approx. $5.13 USD). This “Lucky Kuji” is a unique Japanese character lottery where there are no losing tickets—you are guaranteed to win one of the prizes in the lineup.
This collection is themed around “Esther Bunny Little,” the childhood version of the popular “Esther Bunny” created by artist Esther Kim. Characterized by a cute pastel-toned aesthetic, the lineup features a wide range of items from practical lifestyle goods to plush toys. Since the lottery ends as soon as the stock at each store runs out, early purchase is highly recommended.
Prize Lineup to Enjoy the World of Esther Bunny Little
In addition to the standard prizes ranging from Grade A to F, there is a special “Last Lucky Prize” awarded to the person who purchases the very last ticket in the box.
Prize A: Pastel-Colored “Blanket”
Prize A is a blanket featuring a gentle color palette. It’s perfect for use at home or the office as a lap robe during the slightly chilly spring season. The large print of Esther Bunny Little is sure to soothe your heart every time you use it.
Prize B: “Attachable Mascot” to Take on the Go
The “Attachable Mascot” in Prize B is a small plushie designed to be clipped onto bag handles or other personal belongings. It faithfully recreates the rounded form and soft texture characteristic of the young Esther Bunny.
Prize C: “Fluffy Pouch” with a Soft Touch
Prize C is a “Fluffy Pouch” convenient for storing small items like cosmetics or earphones. As the name suggests, it uses an extremely soft material. The bright pastel pink coloring adds a touch of cheer to your daily routine.
Prize D: “Fluffy Charm” as a Bag Accent
Prize D is a “Fluffy Charm” with a significant presence. Its three-dimensional design provides a voluminous feel and a plush-like texture. It is highly versatile, whether used as a keychain or as a decorative accent for a simple bag.
Prize E: Warm “Embroidered Badge”
Prize E features “Embroidered Badges,” which offer a different texture compared to standard printed pins. The unique depth and feel of embroidery perfectly match the soft world of the character. You can enjoy customizing your hats or pouches with these.
Prize F: Daily Essential “Hand Towel”
Prize F is a “Hand Towel,” an item you can never have too many of in daily life. Featuring various expressions of Esther Bunny Little, these can be used as part of your daily etiquette when out or to add a splash of color to your washroom.
“Last Lucky Prize” for the Final Customer
In Japanese Lucky Kuji, there is a special rule called the “Last Lucky Prize.” The person who buys the absolute last ticket available at a store receives this exclusive prize in addition to the prize from their ticket.
The Last Lucky Prize for this lottery is a “Laying Plushie.” Its relaxed, lying-down pose is incredibly adorable and offers a sense of exclusivity not found in the regular prizes. Placing it by your bedside or on a sofa will instantly brighten up your room.
How to Check Participating Stores
This lottery will be available at Lawson stores throughout Japan, though release dates and start times may vary by location. Some stores may not carry the item, so we recommend checking the official store locator page.
Check here for stores carrying Sega Lucky Kuji 'Esther Bunny Little' Store Search .
*Clicking the button will take you to the Lawson Official Sega Lucky Kuji 'Esther Bunny Little' Store Search store search page.
With no losing tickets, this is an attractive lineup where every item is a win. If you are visiting or staying in Japan, be sure to check your local Lawson starting March 6!
Sega Lucky Kuji Esther Bunny Little | Prize, Lottery, and Goods Information on Sega Plaza 🇯🇵
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