Special ramen and onigiri, supervised by the immensely popular ramen shop “Menya Jurobe” from Akita Prefecture, were released on October 14, 2025, exclusively at Lawson stores in the Tohoku area. This is a unique opportunity to easily experience the taste of a beloved local specialty shop at a Japanese convenience store. For any ramen lover visiting the Tohoku region, these are two new must-try items.
What is Menya Jurobe, a Leader in Akita’s Ramen Scene?
The shop behind this collaboration, “Menya Jurobe,” is a popular ramen restaurant founded in 2010 in Daisen City, Akita Prefecture. Its popularity extends beyond the local area, attracting many fans from outside the prefecture. It also has a proven track record, having won a brilliant second place in the “Akita Ramen General Election” held in 2022. The owner has a unique background, having originally been an avid ramen blogger. The bowls born from his deep knowledge and passion for ramen continue to captivate many people. The popular shop’s signature dish is its “Rich Shio Ramen,” and its essence is fully utilized in the products of this collaboration.
Supervised by Menya Jurobe: Rich Shio Ramen (Pork Bone Flavor)
First up is the “Rich Shio Ramen (Pork Bone Flavor),” which attempts to replicate the restaurant’s taste. The release date is Tuesday, October 14, 2025, with a price of 646 yen (tax included). The heart of this bowl is its soup, carefully simmered from pork paitan (white broth) and chicken bones, giving it a characteristically rich mouthfeel. While based on a salt flavor, a powerful punch of garlic stimulates the appetite.
Paired with this rich soup are chewy, medium-thick straight noodles. They cling to the soup perfectly, allowing you to enjoy a unified flavor. The toppings include chashu pork, menma (bamboo shoots), and green onions, which are essential for ramen, as well as shredded chili pepper for a touch of color and a spicy accent. It’s a great feature that you can enjoy this bowl, packed with theこだわり (commitment) of Akita’s famous shop, just by heating it in the microwave.
Supervised by Menya Jurobe: Chashu Mayo Onigiri
Perfectly complementing the ramen is the “Chashu Mayo Onigiri,” another supervised product. This was also released on Tuesday, October 14, 2025, priced at 192 yen (tax included). The special feature of this onigiri is its rice, which leverages the ramen shop’s expertise. The rice is cooked in the same chicken and pork bone dashi used for the ramen soup, infusing every grain with umami.
Inside, you’ll find a special filling inspired by the shop’s popular side dish, “Butameshi.” Finely chopped chashu pork and green onions are mixed with mayonnaise, creating a rich flavor that is designed to pair well with the ramen. The combination of rice cooked in ramen broth and a chashu-mayo filling is an idea that could only come from a ramen shop.
Only Available in the Tohoku Area!
These special collaboration products will be sold exclusively at Lawson stores in the six Tohoku prefectures of Aomori, Iwate, Miyagi, Akita, Yamagata, and Fukushima. If you are traveling to the Tohoku region for business or pleasure, this is an opportunity not to be missed. Please note that these items are not available at Natural Lawson stores, and stock arrival times or availability may vary by location.
The ability to get the taste of a specialty shop, which you would normally have to line up for, at your nearest Lawson 24 hours a day is one of the interesting aspects of Japan’s convenience store culture. When you visit Tohoku, why not stop by a Lawson and try the authentic ramen and onigiri supervised by “Menya Jurobe”?
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