FamilyMart, one of Japan’s major convenience store chains, has announced a groundbreaking collaboration in the Kansai region. This project brings together two brands immensely popular on Japanese dining tables.One is Hagoromo Foods’ “Seachicken Mild” (Japan’s most famous canned tuna brand), and the other is Fujicco’s “Fujikko Shio Konbu” (salted kelp) and “Konbu Tsukudani” (simmered kelp).
The coming together of these national long-selling products is nothing short of a taste revolution.
Three original products born from this collaboration will launch on Tuesday, January 13, 2026. Sales will be limited to select stores in Shiga Prefecture, Kyoto Prefecture, Osaka Prefecture, Hyogo Prefecture, Nara Prefecture, Wakayama Prefecture, and parts of Mie Prefecture.
This project was born precisely because of the Kansai region, where the culture of dashi is deeply rooted. “Dashi” refers to the rich, savory soup stock that forms the foundation of Japanese cuisine.These new products maximize the potential of that dashi.
A Miracle Combination Born from Kansai’s “Dashi Culture”
The core of this collaboration lies in the “dashi” culture, particularly cherished in the Kansai region. Bonito, the main ingredient of canned tuna, and Fuji-ko’s kombu. Both are marine delicacies rich in umami components, essential to Japanese “dashi.”
When these two umami elements meet, they create a synergistic effect that is more than just the sum of its parts—a perfectly calculated flavor. It offers a familiar taste while providing an entirely new dining experience. That is the concept behind this product.
FamilyMart’s in-store digital signage, “FamilyMartVision,” will also feature a special video introducing this collaboration.
Product Introduction
1. Sea-Chicken and Konbu Dashi Rice Bowl
First up is the “Sea-Chicken and Konbu Dashi Rice Bowl.”
・Price: ¥369 (¥398 including tax)
・Release Date: Tuesday, January 13, 2026
The rice, carefully cooked with Japanese-style dashi, white dashi, and kombu dashi, possesses a rich flavor on its own. Topped with the star ingredient, “Sea-Chicken Mild,” and Fujicco’s “Kombu Tsukudani” (simmered kombu).
With the first bite, the gentle aroma of the dashi spreads, followed by the rich umami of the sea-chicken and the deep savory flavor of the kombu coming together.The topping of mayonnaise sauce rounds out the entire dish, creating a nostalgic yet new flavor. It’s the perfect star for your lunch.
2. Sea-Chicken and Salted Kombu Dashi Soy Sauce Pasta
For pasta lovers, we recommend the “Sea-Chicken and Salted Kombu Dashi Soy Sauce Pasta”.
・Price: ¥417 (¥450 including tax)
・Release Date: Tuesday, January 13, 2026
We boldly topped a Japanese-style pasta, based on dashi soy sauce, with “Sea-Chicken Mild” and “Fujikko Salted Kelp Flakes” (salted kelp flakes). This combination creates a surprising chain reaction of umami.
The saltiness of the konbu, the glutamic acid from the kelp, and the inosinic acid from the sea chicken. These umami components create a perfect harmony in your mouth. Furthermore, the grated daikon radish provides a refreshing aftertaste, while the spicy kick of the chili pepper adds an accent, ensuring it never gets boring until the very last bite.
3. Sea-Chicken, Salted Kelp, and Broccoli Salad
The “Sea-Chicken, Salted Kelp, and Broccoli Salad” is perfect for a light meal or when you want to add another dish.
・Price: ¥304 (¥328 including tax)
・Release Date: Tuesday, January 13, 2026
This product is based on a salad of sea chicken and fusilli (spiral-shaped short pasta). To this, large broccoli florets, boiled eggs, and “Fujikko Salted Kelp” are added.
The salted kombu tightens the overall flavor, giving it the presence of a substantial “side dish” rather than just a simple salad. With its diverse textures, this salad also excels as a snack to accompany drinks.
A Natural Collaboration
Hagoromo Foods, Fujicco, and FamilyMart. These three companies shared a strong, common desire: “We want to truly delight our local customers.” That passion made this miraculous collaboration possible.
According to Fujicco’s representative, “Fujikko Salted Kombu” is cherished in Kansai as a versatile ingredient that serves both as “dashi stock” and “seasoning.” Meanwhile, Hagoromo Foods constantly seeks ways to maximize the umami of their canned tuna.
FamilyMart brilliantly brought together the passions of these two companies on the stage of Kansai’s “dashi culture.” These products were truly destined to be born.
This delicious feast is available for a limited time and only in the Kansai area. This rarity further stirs our curiosity. If you have the chance to visit Kansai, be sure to experience this delight at your nearest FamilyMart.
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