Lawson, the Japanese convenience store chain, is launching a special fair called the “Shizuoka Campaign” to spotlight the rich food culture of Shizuoka Prefecture. This event will kick off on Tuesday, October 28, 2025, exclusively in the Chubu region. A total of eight products, including items that recreate Shizuoka’s unique flavors and special menus supervised by famous local establishments, will be released in sequence.
The items will be available at Lawson stores in Shizuoka, Aichi, Gifu, Mie, Toyama, Ishikawa, and Fukui prefectures. An unmissable culinary experience awaits anyone visiting this region.
First Wave: Hot New Products Launching October 28
The fair kicks off with five mouth-watering products. The lineup includes collaboration items with the renowned Shizuoka-based food manufacturer “Hagoromo Foods,” as well as sweets inspired by local confections.
Ōkina Butter Corn no Pepper Onigiri (Large Butter Corn & Pepper Rice Ball)
This large rice ball generously features corn from “Hagoromo Foods.” The price is 279 yen (tax included). Corn is fragrantly sautéed in butter and given a punchy flavor with garlic and pepper; you’ll be hooked from the first bite. Its large size makes it very satisfying.
Tappuri Corn Mayo Pan (Hearty Corn Mayonnaise Bread)
This savory bread features a moist, soft dough packed with “Hagoromo Foods'” “Shakitto! Corn®”. The price is 181 yen (tax included). To bring out the natural sweetness of the corn, it’s mixed with a slightly tangy mayonnaise. The crisp texture of the corn makes this an enjoyable treat.
Sea-Chicken® & Corn Man (Steamed Bun)
“Sea-Chicken®” and “Shakitto! Corn®,” beloved staples of the Japanese dinner table, have come together in a warm steamed bun. The price is 238 yen (tax included). The fluffy dough is filled with the savory flavor of Sea-Chicken® and the sweetness of corn, a perfect harmony for the colder seasons. It’s also quite filling, making it a great choice for a light snack.
Cocco-Supervised Egg Custard Sandwich
A dessert sandwich expressing the world of “Cocco,” a classic Shizuoka confection, will be released for 225 yen (tax included). Two types of cream—custard whipped cream and milk whipped cream—are sandwiched between moist, egg-rich Bûche de Noël-style cake layers. Its gentle sweetness spreads through your mouth, just like eating a real cake.
Tanna Milk Crab Cream Croquette & Karaage Bento
This bento box is available exclusively at stores featuring the “Machikado Chubo” in-store kitchen, for 646 yen (tax included). The star of the meal is the creamy and smooth crab cream croquette made with “Tanna Milk” from Shizuoka Prefecture. It features a gentle, savory cream that melts out from its crispy coating. The popular karaage (Japanese fried chicken) is also included, making for a highly satisfying meal.
Second Wave: Authentic Dishes Arriving November 11
The second half of the fair will feature three more authentic items, recreating beloved local foods and dishes from a popular ramen shop in Shizuoka.
Tare Menchi-Katsu Sandwich
This sandwich offers a convenient way to enjoy “Tare Menchi-Katsu,” a local food popular in parts of Shizuoka Prefecture. The price is 441 yen (tax included). A juicy minced meat cutlet is dipped in a special sweet and savory sauce, creating a charmingly nostalgic flavor. It’s generously sized, making it perfect for lunch.
Shofuku-Supervised Umai Ramen ~Pork Bone Soy Sauce~
A ramen supervised by “Shofuku,” a wildly popular ramen shop founded in Numazu, Shizuoka, in 1995, is coming for 697 yen (tax included). This dish recreates the restaurant’s signature “Umai Ramen,” featuring a rich pork bone and soy sauce broth that clings perfectly to the chewy, thick, wavy noodles. This is a rare opportunity to enjoy the authentic taste of a famous restaurant at a convenience store.
Gomi Hacchin-Supervised Yurinchi Bento
“Yurinchi” (Chinese-style fried chicken with sweet and sour sauce), a popular menu item from the Chinese family restaurant “Gomi Hacchin” that operates mainly in Shizuoka Prefecture, is now available as a bento box. The price is 697 yen (tax included). Crisply fried chicken is topped with a sauce that has an exquisite balance of acidity and sweetness, making it a perfect accompaniment to rice. You can easily experience the taste of a restaurant that has been loved by locals for years.
The “Shizuoka Campaign” is a fantastic opportunity to rediscover the culinary charms of Shizuoka. If you plan to be in the Chubu region (Shizuoka, Aichi, Gifu, Mie, Toyama, Ishikawa, and Fukui prefectures), why not stop by your nearest Lawson and try a taste of Shizuoka for yourself?
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