Major Japanese convenience store “FamilyMart” (commonly known as a konbini) will launch a joint project in Japan’s Kyushu region with the popular Fukuoka-based idol group “HKT48” starting Tuesday, April 7, 2026. This project, which has been ongoing since 2025, is a special initiative to celebrate HKT48’s 15th anniversary and FamilyMart’s commitment to community engagement across the entire Kyushu region.
Energizing Kyushu through the “HKT48 at the Konbini” Community Project
This project is driven by a strong desire to contribute to Japanese regional revitalization. It brings together FamilyMart, which aims to be a “family-like presence in the community” across Japan, and HKT48, which delivers energy from Hakata, Fukuoka. By utilizing the network of approximately 1,500 stores in the Kyushu region, the collaboration provides entertainment that stays close to the local community.
The year 2026 marks the 15th anniversary of HKT48 since its formation in 2011. Being able to enjoy “Oshikatsu” (the activity of supporting one’s favorite idol) at a local neighborhood konbini during this milestone year is a great joy for fans. The partnership is expected to expand into social contribution activities in the future, creating a deep bond that goes beyond simple product sales.
Win Signed Posters and Limited Bromides with Participating Asahi Soft Drinks!
Starting April 7, 2026, a joint campaign with the major Japanese beverage manufacturer “Asahi Soft Drinks” will begin. By purchasing eligible drinks and collecting points, fans can obtain precious limited-edition items available only through this campaign.
Campaign Participation and Schedule
To participate, customers must register the receipt from their purchase of eligible products on a dedicated website. Points can then be used to apply for specific prize tiers.
- Receipt Validity Period: Tuesday, April 7, 2026 – Monday, April 20, 2026
- Point Registration/Entry Period: Tuesday, April 7, 2026 – Tuesday, April 21, 2026
- Target Areas: The seven prefectures of Kyushu (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima) and select stores in Yamaguchi Prefecture.
Luxurious Prize Lineup
Attractive prizes have been prepared to heighten fan excitement:
- 10pt Course (3 winners by lottery): Poster hand-signed by HKT48 members.
- 1pt Course (All participants): A redemption coupon for a limited-edition “bromide” (collectible photo) featuring a special message from an HKT48 member.
The message bromide, guaranteed with just 1 point, can be obtained by anyone who purchases the target products at stores in Kyushu. Part of the fun is the excitement of printing it yourself using the multi-function printer (copier) located inside the store.
Three Participating Beverages
Points can be earned by purchasing the following products at FamilyMart stores in Japan:
- Wonda Deep-Roasted Cafe au Lait (370g / 13 oz): A milk-based coffee with a rich flavor, perfect for a refreshing break.
- Calpis Water (500ml / 16.9 fl oz): A refreshing lactic acid bacteria drink loved across generations in Japan.
- Gungun Gurt α Sleep & Gut Care (500ml / 16.9 fl oz): A Japanese “Food with Function Claims” (health support drink) popular among health-conscious consumers.
Fans can enjoy collecting messages from their favorite members while visiting the 1,500 stores across the Kyushu region.
Available Nationwide! “15th Anniversary Bromide Vol. 2” at Famima Print
The excitement isn’t limited to the Kyushu region. Through the “Famima Print” service available at approximately 16,400 FamilyMart stores across Japan, HKT48 15th anniversary celebratory bromides will be sold to fans nationwide.
Choose Your Favorite Member from 90 Variations
These commemorative bromides (photo paper prints) come in a massive lineup of 90 variations. A major benefit for fans is the “selection format,” which allows you to choose and print exactly which member you want.
- Product Name: HKT48 15th Anniversary Bromide Vol. 2
- Sales Period: Tuesday, April 21, 2026, 10:00 AM – Tuesday, June 30, 2026, 11:59 PM
- Price: L-size Bromide: 300 yen (Approx. $2.00 USD) / L-size Sticker: 600 yen (Approx. $4.00 USD)
- Sales Area: FamilyMart stores nationwide in Japan.
By choosing the sticker type, fans can decorate their smartphone cases and expand their “Oshikatsu” into every corner of their daily lives.
Merging Social Contribution with Idol Culture! Collaboration with “Famima Food Drive”
HKT48 will also cooperate with “Famima Food Drive,” a Japanese FamilyMart initiative aimed at solving local community issues. This activity involves bringing surplus food from home to the store to be delivered to those in need. Special measures will begin on Wednesday, April 22, 2026.
For a limited time, “Original Food Collection Boxes” featuring the HKT48 logo will be installed. This proposes a new style of support where fans can engage in social contribution activities through their love for idols. Further details are expected to be announced soon, and fans are keeping a close eye on future developments.
Through this passionate project starting in the Kyushu region, please experience the vibrant fusion of Japan’s konbini culture and the energy of idols.
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