FamilyMart, one of Japan’s leading “konbini” (convenience store) chains with approximately 16,400 locations nationwide, is currently hosting a massive campaign filled with the charm of Nintendo’s popular game, Animal Crossing: New Horizons. While the project initially kicked off on March 31, 2026, a second phase of even more exciting events will be added starting April 7. From original design tote bags given to those who purchase specific ice cream items to app-exclusive prize draws, the stores across Japan will be packed with content that fans won’t want to miss.
Get One by Buying 2 Ice Creams! Original Tote Bags Perfect for Spring Outings
Starting at 10:00 AM on April 7, 2026, customers who purchase two eligible items from the ice cream section at FamilyMart stores across Japan will receive one Animal Crossing: New Horizons original design tote bag on a first-come, first-served basis. There are two designs in total, both featuring refreshing colors perfect for the spring season.
Design Highlights and Varieties
The designs come in two patterns: “Sky Blue,” inspired by a beautiful clear sky, and “Green,” inspired by lush nature. Both bags are vibrantly decorated with the animal residents living on the island, making you feel cheerful just by looking at them.
The bags are made of lightweight and durable non-woven fabric. They are the perfect size to be used as a lunch bag or to carry a standard Japanese 500ml (approx. 16.9 fl oz) plastic bottle. They are also incredibly convenient as a sub-bag for quick outings.
Storage Capacity and Usage Scenarios
These tote bags are designed to fit items from FamilyMart’s own apparel brand, “Convenience Wear,” and the organic cosmetic brand “Mitea ORGANIC.” Since they can hold related goods like tumblers and pouches all at once, they can also serve as handy organizers for small items during travel.
The distribution period is from April 7 to April 20, but it will end as soon as the stock runs out. Since limited-edition items at Japanese convenience stores often disappear very quickly, we recommend checking them out as early as possible.
FamiPay Exclusive! Mitea ORGANIC Special BOX Giveaway Campaign
A stamp campaign using “FamiPay,” FamilyMart’s official smartphone app, will also be held. By presenting the app when purchasing eligible ice cream, you will earn one stamp per item. If you collect three stamps and apply, 30 lucky winners will be chosen by lottery to receive a luxurious set of “Animal Crossing” goods.
Contents of the “MiteaBOX” Prize
The highlight is the “MiteaBOX.” This set features “Lip Color” lipsticks (all 6 shades) from the organic cosmetic brand Mitea ORGANIC, presented in a special limited-edition box.
◎ Schedule
- Campaign Period: Tuesday, April 7, 2026 – Monday, April 20, 2026
- Application Period: Tuesday, April 7, 2026 – Friday, April 24, 2026
In-store, eligible products will be marked with a special campaign indicator. It’s a great chance to apply for a limited cosmetic set while enjoying delicious ice cream.
Win a Travel Pouch & Multi-Case Set by Purchasing Download Cards!
During the campaign period, customers who purchase eligible game download cards (prepaid cards for digital content) and apply through the dedicated special website will have a chance to be one of 30 winners of a “BIG Travel Pouch” and “Multi-Case” set.
Click here for campaign application details 🇯🇵
Eligible Products and Prices
The two types of eligible download cards are:
- Animal Crossing: New Horizons Nintendo Switch 2 Edition Upgrade Pass: 550 yen (approx. $3.65) (tax included)
- Animal Crossing: New Horizons – Happy Home Paradise: 2,500 yen (approx. $16.60) (tax included)
The “BIG Travel Pouch” and “Multi-Case” prizes are sized perfectly for organizing luggage during trips. Much like island life in the game, these items will help make your real-world travels more enjoyable.
◎ Period
- Campaign Period: Tuesday, March 31, 2026 – Monday, April 20, 2026
- Application Deadline: Tuesday, March 31, 2026 – Tuesday, April 21, 2026
Three Specially “Wrapped” Stores Open in Tokyo and Osaka for a Limited Time!
To commemorate this campaign, three specific FamilyMart stores in Tokyo and Osaka are operating as “wrapped stores” (themed decoration stores) that express the world of Animal Crossing: New Horizons. Not just the exterior, but the interior is also specially designed, making them must-visit spots for fans.
Period: Tuesday, March 31, 2026 – Monday, April 20, 2026
List of Participating Stores
Address: Bright East Shibaura 1F, 3-18-21 Kaigan, Minato-ku, Tokyo
Address: 2-8-16 Shiomi, Koto-ku, Tokyo
Address: 2-16-26 Hotarugaike Nishimachi, Toyonaka-shi, Osaka
Stepping inside these stores feels like you’ve arrived on the familiar island from the game.
Get Exclusive Wallpapers via the “Nintendo Store” App
A GPS check-in campaign is also being held using Nintendo’s official “Nintendo Store” app. If you check in using the app at any FamilyMart store in Japan during the campaign period, you will receive a limited-edition smartphone wallpaper.
Check how to use GPS check-in 🇯🇵
When you visit FamilyMart, don’t forget to pick up this exclusive wallpaper.
FamilyMart is heading toward its 45th anniversary in September 2026 under the slogan “Ichiban Challenge: Creating many of your ‘Number Ones’.” This campaign is one of the initiatives aimed at providing fun and excitement to all visitors. Be sure to look for these items at your local store to make your spring outings even more enjoyable!
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