Japanese convenience store chain FamilyMart is launching a new line of appealing products featuring wild seafood from Alaska, sourced from sustainable fisheries that protect the future of our oceans. Timed for “Good Fish Week” from November 3rd to 7th, 2025, the lineup includes a total of seven easy-to-enjoy items, ranging from rice balls to authentic grilled fish. These products are special treats that are not only delicious but also environmentally conscious.
What is “Sustainable Seafood” That Protects Our Future Oceans?
Have you ever heard the term “sustainable fishery”? It refers to fishing practices that are considerate of marine resources and the oceanic environment, ensuring that future generations can continue to enjoy delicious fish. It’s an effort to pass on a bountiful ocean to the future by avoiding overfishing and minimizing the impact on the ecosystem. For this initiative, FamilyMart is focusing on Alaska, a leader in sustainable seafood. Alaska is known as a pioneer, having mandated the sustainable use of its natural resources in its state constitution back in 1959. By following strict, science-based regulations, the state continues to protect its rich marine bounty. As proof of this, the eligible products sold at FamilyMart feature the certified logo of the Alaska Seafood Marketing Institute (ASMI) on their packaging.
The Featured Alaskan Seafood Product Lineup
FamilyMart is introducing seven new products that showcase the rich bounty of Alaskan seafood. They can be enjoyed in a variety of settings, from everyday meals to snacks with drinks.
Hand-Rolled Karashi Mentaiko Onigiri
A sustainable choice is now available for onigiri (rice balls), a classic Japanese convenience store staple. This “Hand-Rolled Karashi Mentaiko” is available at stores nationwide for 210 yen (tax included). The spicy pollock roe, with its sharp flavor and hint of kelp umami, is made from the roe of wild Alaskan pollock. The firm texture of the roe pairs perfectly with fluffy rice.
Salt-Grilled, Matured Atka Mackerel
Preparing grilled fish at home can be a hassle, but this product makes it easy to enjoy an authentic flavor. The “Salt-Grilled, Matured Atka Mackerel” is available for 368 yen (tax included). The Alaskan Atka mackerel is first dried and then grilled to concentrate its savory umami flavor. Known for its plump and tender texture, it’s a dish that can be the centerpiece of your dining table. This product is available nationwide, excluding Okinawa Prefecture.
Simmered Rockfish in a Sweet and Savory Sauce
Simmered fish, a staple of Japanese home cooking, can now be easily enjoyed from your local convenience store. The “Simmered Rockfish in a Sweet and Savory Sauce” is priced at 348 yen (tax included). Fatty Alaskan rockfish is gently simmered in a special sweet and savory sauce made from a blend of three types of soy sauce. It offers a comforting, nostalgic flavor that pairs perfectly with a bowl of rice. This item is also available nationwide, excluding Okinawa Prefecture.
Fragrant, Flame-Grilled Sockeye Salmon
Launching on October 28, 2025, is the new “Fragrant, Flame-Grilled Sockeye Salmon.” It will be priced at 458 yen (tax included). Alaskan sockeye salmon, known for its firm meat and deep, rich flavor, is grilled over an open flame for a fragrant finish. This simple salt-grilling method allows the high quality of the main ingredient to stand out. It will be available for purchase nationwide, excluding Okinawa Prefecture.
6.7g of Protein – Plain Seafood Stick
For those looking for an easy protein boost, we recommend the “Plain Seafood Stick” (171 yen, tax included). This hearty imitation crab stick, designed to resemble a king crab leg, provides 6.7g of protein per stick. Made with over 51% Alaskan pollock, it’s perfect as a snack or an appetizer.
7.5g of Protein – Seafood Stick with Hakata Mentaiko Mayonnaise
In addition to the plain version, a “Seafood Stick with Hakata Mentaiko Mayonnaise” is also available for a spicy kick. Priced at 180 yen (tax included), this imitation crab stick, also made from over 51% Alaskan pollock, is filled with Hakata-style spicy pollock roe that pairs perfectly with mayonnaise. Another great benefit is that it provides 7.5g of protein.
Crab-Flavored Kamaboko
Also part of the sustainable lineup is “Crab-Flavored Kamaboko” (imitation crab meat), a versatile ingredient for salads, side dishes, and more. It is available nationwide for 141 yen (tax included). Featuring a texture that flakes apart easily, this product is also made from over 51% Alaskan pollock. It’s a convenient item that you can easily add to your daily meals.
Special Campaign Information
Furthermore, for a limited time from Tuesday, November 4 to Monday, November 10, 2025, members of FamilyMart’s “FamiPay” app can receive a coupon for a 50 yen discount on the “Salt-Grilled, Matured Atka Mackerel.” Why not take this chance to try the bounty of Alaska at a special price?
When you visit FamilyMart, be sure to look for the Alaska Seafood Marketing Institute logo to find these products. It’s a wonderful opportunity to enjoy a delicious meal while participating in the effort to protect our abundant oceans for the future.
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