FamilyMart, a major convenience store chain in Japan, is expanding its unique initiative to reduce food loss. The “Food Loss Rescue Set,” a collection of food items that are still perfectly good to eat but might otherwise be discarded for various reasons, will be available again in a limited quantity of 200 sets, starting from 10:00 AM on Tuesday, November 11, 2025.
This set will be offered through FamilyMart’s official e-commerce site, “Famima Online,” for ¥3,980 (tax and shipping included). Remarkably, this is an incredible deal at less than half the manufacturer’s suggested retail price.
A New Approach to the Food Waste Problem
The “Food Loss Rescue Set” is a popular project sold periodically since April 2025, in collaboration with Kuradashi Co., Ltd., which operates a social contribution-focused shopping site. This initiative, now in its sixth iteration, not only offers consumers a great shopping experience but also plays a role in raising awareness about the growing problem of food loss.
The project has also been highly praised by participating manufacturers. One processed food maker commented, “It’s helpful to be able to sell products with near-expiration dates or discontinued items without damaging our brand image.” A beverage manufacturer added, “We are pleased to be able to make a concrete contribution to solving the food loss problem, which we have long considered an issue.”
Through past sales, it is estimated that this initiative has contributed to reducing approximately 4.7 tons of food loss, demonstrating strong support from many consumers.
What’s Inside the Treasure Box-Like Assortment?
The set contains over 20 items, including processed foods, sweets, and beverages that can be stored at room temperature.
While there is absolutely no issue with the quality of these products, they are items that have become difficult to sell in regular stores for reasons such as approaching expiration dates, minor package damage, or being non-standard. Of course, no expired food is included.
What you’ll get is a surprise until you open it. The contents differ from set to set, so you might discover something new each time.
Below are some examples of products that might be included in the set.
“Otona Miso-shiru Shukan: Nasu to Abura-age” (Adult Miso Soup Habit: Eggplant and Fried Tofu)
Sanuki Shisei “Sanuki Somen 200g” (10 bags)
“Okayu DELI: Hotate to Renkon no Kara-miso Jjigae-fu” (Scallop and Lotus Root in Spicy Miso Stew Style) 240g
Please Note
The products listed above are just examples and are not guaranteed to be in every set.
You cannot specify the contents of the set.
Allergy accommodations are not available. Please be sure to check the ingredient list on each product before consumption.
Your Purchase is a Social Contribution
A portion of the sales from this “Food Loss Rescue Set” will be used for social contribution activities through the “Kuradashi Fund,” established by Kuradashi Co., Ltd. Specifically, the funds are used for activities such as regional revitalization, food bank support, and food education. Being able to easily participate in social contribution while enjoying a great deal is another major appeal of this set.
https://kuradashi.jp/pages/fund
How to Purchase and Sales Period
Sales Period
From 10:00 AM on Tuesday, November 11, 2025, to 11:00 PM on Sunday, November 30, 2025.
However, as it is a limited sale of 200 sets, it will end once they are sold out.
How to Purchase
Available for purchase only on FamilyMart’s e-commerce site, “Famima Online.”
Products will be delivered sequentially to the specified address starting from December 20.
https://famima-online.family.co.jp/item?itemCode=900002950052025039
https://famima-online.family.co.jp/
https://famima-online.family.co.jp/guidance
This is a symbolic example of how convenience stores in Japan are not just retailers but are also actively engaged in solving social issues. Why not take this opportunity to get your hands on this fun and affordable “treasure box”?
https://www.family.co.jp/sustainability/material_issues/environment/circulation.html
Post a Comment