A noteworthy new sweet is arriving at the Japanese convenience store chain, Family Mart. This time, they are releasing the “Banana Custard Crêpe,” a dessert supervised by “Tokyo Banana World,” the brand behind the immensely popular Tokyo souvenir.
When people think of “Tokyo Banana,” they think of the classic sweet that many purchase during their trips to Tokyo. The news that this very brand is creating a convenience store dessert has generated significant buzz even before its release. This special collaboration sweet will be rolled out sequentially at Family Mart stores all across Japan, starting from November 11, 2025.
A Gentle Banana Flavor Wrapped in a Soft and Chewy Crêpe
The new “Banana Custard Crêpe” is a product that expresses the charm of “Tokyo Banana” in the new form of a crêpe.
The product’s greatest features are its unique texture and its special cream. The crêpe itself is delightfully springy, perfectly described by the Japanese term “mochi-mochi,” which signifies a popular soft and chewy texture.
Inside, it is generously filled with a smooth, melt-in-your-mouth banana custard cream. With just one bite, the gentle banana flavor characteristic of “Tokyo Banana” fills your mouth. Furthermore, a rich banana whipped cream is added to give the flavor even more depth.
The development team also paid meticulous attention to texture, placing a layer of fluffy sponge cake beneath the cream. This creates a unique textural experience, allowing you to enjoy the chewiness of the crêpe and the fluffiness of the sponge at the same time. You could truly call it a “Tokyo Banana in the style of an edible crêpe.”
Product Information
Product Name: Banana Custard Crêpe
Price: 268 Yen (249 Yen before tax)
Release Date: Tuesday, November 11, 2025
Available at: Family Mart stores nationwide in Japan
(Product may not be available at some locations)
This product is a perfect example of the high quality of Japanese convenience store sweets. You can find more details at https://www.tokyobanana.jp/.
What Makes This Collaboration Special?
What is “Tokyo Banana World”?
“Tokyo Banana World” is a sweets brand that was born in 1991 with the concept of being “a Tokyo souvenir for a new era.” Its signature product, “Tokyo Banana,” is a treat made of banana custard cream wrapped in a fluffy sponge cake, and it has been loved across generations ever since its launch.
Today, it is widely recognized not only by Japanese people but also by travelers from overseas as “a representative souvenir of Japan.” It is a top brand that continues to be chosen by many as a gift for friends and family, or as a treat for themselves.
You can find more information about the brand at https://www.tokyobanana.jp/, or check out their official social media accounts at https://x.com/tokyobanana1991 and https://www.instagram.com/tokyobanana_jp/.
The Culture of Japanese Convenience Store Sweets
Sweets sold in Japanese convenience stores are characterized by their quality, which rivals that of specialty shops, and the wide variety of new products that are released each season. Collaborations with famous brands and pastry chefs are also common, constantly offering new and delightful surprises.
A famous regional souvenir brand developing a product jointly with a nationwide convenience store chain, as is the case here, is an event that symbolizes the fascinating culture of Japanese convenience store sweets.
The opportunity to enjoy the taste of “Tokyo Banana,” which is usually only available when visiting Tokyo, anywhere in Japan—and at an affordable price—is truly a rare one. If you are in Japan, why not stop by your nearest Family Mart and try this special crêpe?
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