In Japan, although spring is approaching on the calendar, cold days continue. However, one unique aspect of Japanese culture is “enjoying cold ice cream in a warm room during winter.”
From Japan’s largest convenience store chain, 7-Eleven, a new limited-quantity ice cream will appear starting Tuesday, February 17th. It is a seasonal flavor perfect for tasting right now.
That product is “MOW Special Strawberry Milk Tea.” “MOW” is a popular ice cream brand developed by Japan’s Morinaga Milk Industry. From this brand, which values the natural taste of ingredients, a new creation incorporating trends will be released as part of the 7-Eleven exclusive series.
A Harmony of Seasonal Strawberries and Elegant Black Tea
This new release was developed focusing on the “Fruit x Tea” combination, which is becoming a major trend in the Japanese beverage market. Sweet and sour seasonal strawberries and fragrant milk tea. The harmony created by combining these two is wonderful just to imagine.
A point of particular note is that it is not simply strawberry flavored or milk tea flavored. It is packed with the dedication unique to “MOW Special.” It is a special finish only available at this time of year, realized precisely because it is MOW, which emphasizes the richness of smooth milk and the quality of ingredients.
Product Information: MOW Special Strawberry Milk Tea
For travelers visiting Japan and residents, here is the basic information. This product is a Limited Edition. We recommend checking stores early after the release date.
- Product Name: MOW Special Strawberry Milk Tea
- Price: 210 yen (226.80 yen including tax / approx. $1.50 USD)
- Release Date: Sequentially from Tuesday, February 17th
- Sales Area: 7-Eleven stores nationwide in Japan
- Feature: Milk tea ice cream containing strawberry flesh
Enjoy the Texture of Strawberry Flesh and the Aroma of Tea Leaves
The greatest appeal of this ice cream lies in its composition. The phrase “contains strawberry flesh” is attractive to sweets fans. The strawberry flesh used has a solid sweetness, and you can enjoy its granular texture. The sensation of the fruit flesh added as an accent inside the smooth ice cream creates variation with every bite, ensuring you won’t get tired of it until the very end.
And then there is the base milk tea ice cream. This is made aiming for a “flavor where you can feel the rich aroma and tea leaves.” You can expect a solid Black Tea flavor that doesn’t lose out to MOW’s characteristic milk gentleness. The gorgeous scent that spreads the moment you put it in your mouth, and the sweet and sour strawberry taste that follows. This balance is exactly why this product is “Special.”
“Vitality for Tomorrow” Imbued by the Developer
Warm thoughts from the developer are imbued in the background of the product. Based on the concept of “delivering a moment that becomes vitality for tomorrow for people living busy daily lives,” they expressed the trendy fruit tea in the form of ice cream.
In Japan, the culture of buying convenience store (Konbini) sweets as a “Reward” for oneself at the end of a day tired from work, housework, or study has taken root. This ice cream, filled with such wishes, is the perfect dessert for this season from the end of winter to spring. The time spent slowly tasting a slightly melting MOW in a warm room will surely be an irreplaceable luxurious moment.
Reinterpreting Beverage Trends into Ice Cream
The combination of “Fruit x Tea” is a popular category frequently seen in cafes and Konbini beverages in Japan in recent years. By adding the fresh sweetness of fruit to the refreshing taste of tea, it achieves both a sense of refreshment and satisfaction.
7-Eleven was quick to incorporate this trend into ice cream. By developing it as “MOW Special,” it is sublimated into an authentic sweet that focuses not only on flavor expansion but also on the texture of ingredients and how the aroma rises. It is worth actually tasting how that flavor, familiar in beverages, is expressed as creamy ice cream.
Limited Quantity, A Taste Only for Now
“MOW Special Strawberry Milk Tea” is a limited quantity product. MOW’s limited flavors boast high popularity every time in Japan and often become a hot topic on social media, so if you see it in a store, buying it without hesitation might be the right answer.
It is a gorgeous and luxurious ice cream that can only be tasted during this season when strawberries are in season. When you stop by a 7-Eleven in Japan, please take a peek at the Ice Cream Section. It should give a little color and healing to your ordinary everyday life.
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