Unique and high-quality alcoholic beverages appear seasonally in Japanese convenience stores (Konbini).
Today, we are introducing the highly anticipated 8th installment of the popular Chu-hi (Canned Cocktail) series “J-CRAFT TRIP,” a collaboration with the popular travel guidebook “Kotrip.”
The theme of this trip is “Okayama Prefecture” in western Japan. And the star of the show is a high-end fruit known as the “Queen of Peaches.”
We bring you news of this new product that signals the arrival of spring, with a package design that will make your heart flutter just by looking at it.
“J-CRAFT TRIP,” developed by Mitsubishi Shokuhin, is a brand with the concept of “Chu-hi that makes you want to travel.” Using delicious fruits from various parts of Japan, it gives you the feeling of traveling to that region just by drinking it.
The series has been attractive so far, but this time it is a luxurious cup using “Shimizu White Peach” from Okayama Prefecture.
J-CRAFT TRIP Shimizu White Peach Sour
The product being released this time is the “Shimizu White Peach Sour,” using Shimizu White Peaches grown in Okayama. It is a product that we can’t wait to see lining the shelves of Japanese convenience stores.
- Product Name: J-CRAFT TRIP Shimizu White Peach Sour
- Pre-sale Date: Tuesday, February 17, 2026
- Pre-sale Area: Select convenience stores across Japan, etc.
- General Release Date: Scheduled for Tuesday, May 12, 2026
- Alcohol Content: 3%
- Volume: 350ml (approx. 11.8 fl oz)
- Suggested Retail Price: Open Price
Pre-sales at convenience stores will start on February 17th. General nationwide sales will be a little later, in May. Those who want to taste it as soon as possible need to check convenience stores next Tuesday.
The alcohol content is a modest 3%. It is an easy-to-drink alcohol perfect for relaxing.
A Taste Reproducing the “Queen of Peaches” Shimizu White Peach
The “Shimizu White Peach” chosen for this flavor is no ordinary peach. It is a very rare and high-class variety, also known as the “Queen of Peaches.” Its appearance is a gentle milky white with a faint pink tinge, exuding elegance just by looking at it.
These peaches are cultivated by carefully bagging each one individually. Raised with great time and effort, this peach is characterized by its flesh so juicy it drips, its rich sweetness, and a texture that melts in your mouth.
This product is tuned to match that “melting texture” of eating a raw Shimizu White Peach. It expresses the refined sweetness and refreshing scent that spreads the moment you take a bite. Expectations are high for how well the actual fruitiness has been reproduced.
Package Design That Invites Travel
The cuteness of the package is also a major attraction of the “J-CRAFT TRIP” series. This time, a design based on the cover pattern of the “Kotrip Kurashiki/Onomichi” guidebook has been adopted.
It features soft colors and an emotional design typical of “Kotrip.” Just holding it in your hand should make you feel like you are strolling through the old streetscapes of Okayama.
This sour is infused with the hope that it will become a “trigger for travel” to Okayama. Planning your next trip to Japan while gazing at this can is also a wonderful way to spend time.
Don’t Miss Related Products
Actually, the Chu-hi isn’t the only way to enjoy Shimizu White Peach. Mitsubishi Shokuhin is also rolling out the “KamuKamu” series using Shimizu White Peach puree. This is a chewing candy that is popular in Japan.
This has already been on sale since January 2026. You might have already seen it in stores.
- Product Name: KamuKamu Shimizu White Peach
- Content: 30g (approx. 1.05 oz)
- Suggested Retail Price: 150 yen (approx. $1.00 USD) *Excluding tax
- Sales Period: Monday, January 12, 2026 – End of February 2026
- Sales Area: Nationwide Japan
This is the Shimizu White Peach flavor of the “KamuKamu” series, known for its addictive unique chewing texture. This also uses Shimizu White Peach puree, allowing you to feel a refined sweetness. It’s great as a companion to the sour, or perfect for a little refreshment during work. Since it is a limited-time sale until the end of February, please secure yours early if you are interested.
Happy Travels Proposed by “Kotrip”
Let me explain a little about “Kotrip,” which is collaborating on this project. This guidebook series published by Shobunsha Publications is media aimed at working women in Japan. It proposes “small 3-day, 2-night trips” to take on weekends and boasts immense popularity. The cumulative circulation has exceeded 19 million copies. There is a lineup of over 100 titles covering both domestic and international destinations. The brand supports traveling women in various ways, deploying not only guidebooks but also a website, app, quarterly magazine, and even events and workshops.
“J-CRAFT TRIP” is the worldview of such “Kotrip” turned directly into a Chu-hi. It is an item that goes beyond the framework of mere alcohol to breathe the extraordinary wind of “travel” into everyday life.
A Cup That Heralds the Arrival of Spring
Although the cold still lingers after the first day of spring, the products lining Japanese store shelves are gradually becoming more spring-like. The “J-CRAFT TRIP Shimizu White Peach Sour” introduced today is one such product that lets you feel the arrival of spring.
The luxurious ingredient of Okayama-grown Shimizu White Peach, the cute package reflecting the world of Kotrip, and the gentle 3% alcohol content. All combined, it offers a time to “take a breather” in your busy daily life.
Pre-sales start on Tuesday, February 17th. If you see it in a store, please pick it up. With one sip, your heart should be able to take a trip to the beautiful scenery of Okayama.
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