New news from 7-Eleven, a Japanese convenience store (Konbini). The product supervised by the famous ramen shop “Sapporo Sumire” in Sapporo, Hokkaido, has been renewed. The product name is “Sapporo Sumire Supervised Rich Miso Ramen”. This product will be released sequentially starting Wednesday, February 4th.
Japanese Konbini ramen is known for its extremely high quality. Among them, the “Sumire” series is particularly popular. In this renewal, the balance of noodles and soup has been reviewed. It has become a bowl with even higher satisfaction than before.
Soup Increased. The Challenge of “Sapporo Sumire Supervised Rich Miso Ramen”
The most important change in this renewal is the increase in soup and noodles. It is not just a change in packaging. 7-Eleven is serious about improving the satisfaction when eating.
This ramen uses “Yellow medium-thick curly noodles,” which are a symbol of Sapporo ramen. The soup has a rich taste where the flavors of lard (Pork fat) and miso mix. For busy modern people, having this authentic taste available at a Konbini is a wonderful option.
- Product Name: Sapporo Sumire Supervised Rich Miso Ramen
- Price: 598 yen (645.84 yen including tax / approx. $4.30 USD)
- Release Date: Sequentially from Wednesday, February 4th
- Sales Area: All of Hokkaido
This product will be sold at 994 stores in the Hokkaido area. The noodles use 100% “Hokkaido wheat.” It is a luxurious specification of consuming local ingredients locally (Local production for local consumption). You can enjoy the original aroma and chewiness (Koshi) of the wheat.
Richness and Aroma Created by “Sautéed Miso”
The characteristic of the ramen shop “Sumire” is the film of lard covering the surface of the soup and the savory aroma of miso sautéed over high heat. This characteristic is reproduced in this Konbini product as well. The soup, a blend of red miso and white miso, is made through a deliberate “sautéing” process. This makes it an authentic ramen soup, completely different from ordinary miso soup.
The following ingredients are topped:
- Char Siu (Roasted pork fillet)
- Stir-fried minced meat
- Stir-fried vegetables
- Menma (Bamboo shoots)
- Negi (Green onions)
In particular, the minced meat and vegetables provide a good accent when eaten with the soup. Also, the umami of the frying oil dissolves into the soup. You can enjoy a gradation where the taste changes as you continue eating. Since the soup has been increased, you can enjoy this harmony of ingredients and soup for longer.
“Smoothness” and “Chewiness” from Hokkaido Wheat
Please also pay attention to the noodles. The renewed noodles are medium-thick curly noodles with a smooth texture (Tsurumi). As you can see from the image, the noodles are a vivid yellow. Inside the rich brown soup, the noodles emit a strong presence.
It is very important that the noodles are “curly.” Compared to straight noodles, curly noodles lift the soup well. Therefore, you can firmly carry the rich miso flavor to your mouth.
The amount of noodles was also reviewed this time. Although it is a standard size, you can get a solid sense of fullness. It combines the chewy elasticity unique to Hokkaido wheat with a smooth throat feel. This demonstrates the evolution of Japanese chilled noodle (Microwavable fresh noodles) technology.
Simultaneous Release! Punchy “Isono Kazuo Supervised Sapporo Black Soy Sauce Ramen”
Besides “Sumire,” there is another new product supervised by a famous Sapporo shop. That is “Isono Kazuo Supervised Sapporo Black Soy Sauce Ramen.” This is a limited sale in the Sapporo area and Tomakomai area. Its visual impact does not lose to “Sumire.”
- Product Name: Isono Kazuo Supervised Sapporo Black Soy Sauce Ramen
- Price: 580 yen (626.40 yen including tax / approx. $4.20 USD)
- Sales Area: Sapporo and Tomakomai areas
As the product name “Black” suggests, it features a pitch-black soup. The base of the soup is chicken bone broth and kelp stock. A strong garlic flavor is added to it. It looks very dark, but it has the umami of the dashi stock and a deep flavor.
This also adopts yellow medium-thick curly noodles using Hokkaido wheat. There is a sense of unity between the soup and noodles, to the extent that the color of the soup transfers to the noodles.
“Authenticity” Beyond the Framework of Konbini Ramen
This renewal is not just an increase in volume. It pursues the original enjoyment of ramen, which is to “savor the soup.” According to the person in charge, “We increased the soup so that you can feel the umami and savory aroma of the miso even more.” The consumer’s wish to “drink more soup” has been granted.
This product is sold throughout Hokkaido. It is recommended not only for people living in Hokkaido but also for those visiting Hokkaido for sightseeing. Whether to choose the rich miso “Sumire” or the black soy sauce “Isono Kazuo.” The appeal is also being able to choose according to the mood of the day. If you see it at a 7-Eleven in Hokkaido, please try that “profound feeling.”
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