On March 2, 2026, a unique new product will debut from the Japanese confectionery maker “Kracie.” Its name is “Shake and Make! Hade-Gumi!”
This product will be released at supermarkets, drugstores, and convenience stores (Konbini) across Japan. Japanese Konbini are always the epicenter of new trends. We’ll introduce this new candy kit joining their ranks.
Chiiku-gashi (educational candy) is Japan’s unique culture of “DIY sweets you learn while playing with.” In the past, they were educational sweets aimed at children. However, the latest Chiiku-gashi have evolved. This “Hade-Gumi!” incorporates modern trends like sharing on social media and ASMR. It’s a sweet that offers an experience just like being an influencer.
A DIY Candy That Gives You the Influencer Experience
In recent years, the way children play has changed. Imitating experiments seen on video sites and showing off creations to family and friends is now everyday life. Video content is a part of life.
“Shake and Make! Hade-Gumi!” was developed to match this trend. It features the following three points:
- The fun of making it with your hands
- Visuals that look great in photos and videos
- Pleasant “sounds” during the making process
Traditional Chiiku-gashi emphasized “making” and “taste.” This new product adds the perspective of “showing (sharing)” to that mix. It truly is a next-generation item.
Complete Just by Shaking! Enjoy ASMR Too
The way to make this product is very unique. You put “Ramune” (Japanese soda-flavored tablets), “Gummy Powder,” and water into the container. Then, you just shake the container. With just this, the gummy powder adheres to the Ramune, transforming it into a round shape.
Particular attention should be paid to the “sound.” When you shake the container, a pleasant rattling sound resonates.
Recently, “ASMR” videos where people enjoy the sounds of tasks have become popular on YouTube and TikTok. This product allows for enjoyment similar to ASMR. Declaring “I’m going to make it now!” to the camera and recording the shaking sound—you can experience that kind of play with just this one candy.
The procedure is simple: just “shake.” Since it’s hard to mess up, anyone can easily enjoy it.
Three Textures and a Colorful Appearance
The “Hade” in “Hade-Gumi!” means “Flashy” or “Colorful” in Japanese. As the name suggests, the finished product is very colorful.
By layering the powders in your preferred order, you can create vivid colors like light blue, green, orange, pink, and purple.
Furthermore, adding the included toppings makes it even more gorgeous. Since you decide the color combinations yourself, you complete a one-of-a-kind original candy in the world. This is an element you’ll want to share in photos and videos.
The texture is also crafted with care. You can enjoy the following three textures at once:
- Crispy Ramune
- Chewy Gummy
- Crunchy Toppings
There is not only visual impact but also surprise and satisfaction when eating it. The point that it’s not just sweet, but offers complex textures, is a characteristic of Japanese sweets.
Chiiku-gashi as a Communication Tool for Parents and Children
Kracie, the developer, defines Chiiku-gashi as “sweets that nurture a child’s confidence.” They provide values such as “developing individuality,” “enjoying failure,” and “respecting differences.”
Children make it with their own hands and see the changes in color and shape with their eyes. And they enjoy the sounds. In that process, they gain a sense of accomplishment: “I did it!”
Also, it can be made in a short time and cleanup is easy. This is a happy point for parents as well. By enjoying the flow of “make, show, eat” together, conversation is born between parent and child. It serves as a communication tool for parents and children amidst busy daily life.
Product Information
Finally, here is a summary of the basic information for the new product “Shake and Make! Hade-Gumi!”
- Product Name: Shake and Make! Hade-Gumi!
- Release Date: March 2, 2026
- Capacity: 28g (approx. 1 oz)
- Sales Locations: Supermarkets, drugstores, convenience stores (Konbini), etc., nationwide in Japan
When you visit Japan, please check the candy aisle at a Konbini. The lively package is the landmark. It is perfect as a souvenir or an item to experience Japan’s unique culture.
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