Japanese convenience stores (Konbini) are not just convenient shops; they are places where you can encounter unique Japanese culture and constant new surprises. On January 26, 2026, a very unique new product was released in stores across Japan. Its name is “Ninja Meshi Musou Energy Drink Flavor.”
This is a gummy candy characterized by an extremely hard texture, sold by UHA Mikakuto, a major Japanese confectionery manufacturer. True to its catchphrase, “Go Musou (be unrivaled) at work or in games,” the ultimate snack has been born for us to survive the battlefield of modern society.
A New Flavor for the Synonym of Hard Gummies
Every time you chew this gummy, a refreshing energy drink flavor spreads throughout your mouth. However, this is not just a sweet treat. As the third installment in the series, special ingredients are used to further pursue the “Musou” (unrivaled) state.
These ingredients are “Golden Euglena,” a proprietary material developed by KOBELCO (Kobelco Eco-Solutions), and magnesium. It promises to be not just delicious, but a reliable partner that supports your performance when it counts.
Product Details
- Product Name: Ninja Meshi Musou Energy Drink Flavor
- Content: 20g (0.7 oz)
- Release Date: Sequentially from Monday, January 26, 2026
- Availability: Convenience stores nationwide in Japan
- Price: Open price (Retailers set the price)
Concept: “Modern Day Provisions”
Did you know that the “Ninja Meshi” brand is based on the concept of “Hyoryogan” (soldier’s provisions), preserved food that Japanese ninjas carried during missions?
This series was developed for the “modern ninjas”—business people and gamers—who are chased by stress and time daily, much like the ninjas of the past. The hard texture, which concentrates the flavor of the ingredients, provides an outstanding chewing experience. Since chewing thoroughly stimulates the satiety center, it is perfect for satisfying hunger between busy work tasks or for refreshing yourself when you want to boost your concentration.
The existing lineup is constantly evolving, including the Kyoho grape flavor, the Japanese soda “Ramune” flavor, and “Ninja Meshi Hagane” (Steel), which is shaped like the infinity symbol.
Why It’s the Strongest Companion for Gamers
The packaging comes in two designs: one conscious of the eSports worldview, and another featuring a ninja wearing trendy VR goggles. The surreal yet cool visual of a ninja playing a VR game will surely stand out in stores.
Above all, the greatest advantage of the gummy form is that “your hands don’t get dirty.” You can pop one into your mouth without stopping your hands from operating a game controller or keyboard. It is a specification truly thought out for gamers. Boosting your mood with the energy drink flavor while immersing yourself in gameplay—this might be why it is called “Musou.”
What is the Mysterious Ingredient “Golden Euglena”?
Let’s explain “Golden Euglena,” which is included in this product. This refers to a new Euglena (EOD-1 strain) with functional properties discovered by Kobelco Eco-Solutions.
This material contains over 50 types of nutrients, including vitamins, minerals, amino acids, and unsaturated fatty acids. Of particular note is the content rate of “Paramylon,” known as a vitality component. It is overwhelmingly higher than common euglena, exceeding 70%, which is surprising. Being able to easily consume this superfood material, which is patented in over 15 countries worldwide, is actually quite a luxurious experience.
Go “Musou” at a Japanese Konbini Now
When you want to achieve results at work, aim for a high score in a game, or simply want to stay sharp, “Ninja Meshi Musou Energy Drink Flavor” should become your powerful ally.
If you visit Japan or are interested in Japanese culture, please check the gummy section at a nearby convenience store. The package of the ninja wearing VR goggles is waiting for you.
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