Do you know that magical candy Japanese kids adore? Born in 1986, “Nerunerunerune” is Japan’s iconic “DIY Candy,” enjoyed by mixing powder and water to change colors and watch it expand.
To celebrate its 40th anniversary, “Nerunerunerune” has transformed into an ice cream bar! Here’s the scoop on this unique new product.
Pre-release at Convenience Stores Nationwide! Check the Basic Info
Great news for travelers in Japan! This ice cream bar will first be available at convenience stores nationwide. It will take a little longer to appear in supermarkets.
Product Overview
- Product Name: Nerunerunerune Ice Bar
- Release Date:
February 23, 2026 (Mon): Convenience Store Pre-Release March 16, 2026 (Mon): Release at Supermarkets, Drugstores, etc. - Volume: 70ml (approx. 2.4 fl oz)
Look for packaging featuring the 40th anniversary commemorative logo.
Taste and Look Just Like “Back Then”? An Evolved Experience
The original “Nerunerunerune” was defined by its experimental “kneading” process and colorful, sparkling toppings.
This ice cream bar was developed based on the most popular “Grape Flavor.” It’s not just any grape ice cream. Inside, red, blue, and yellow candy chips are mixed in. This brilliantly recreates the original “Nerunerunerune” sparkle.
The moment you open the bag, many Japanese people will feel nostalgia for their childhood. While you can’t “knead” it because it’s ice cream, the fun it brings as it melts in your mouth is just as good as the original.
Featuring Japan’s Dagashi Culture “Atari (Win)” Feature
Furthermore, this product incorporates a unique element of Japan’s “dagashi” (traditional Japanese candy) culture: the “Atari-tsuki Stick” (Winning Stick).
After finishing the ice cream, check the wooden stick. If it says “Win,” you’re lucky! This campaign rewards winners with an “Educational Candy® Assortment Set.” It’s a wonderful touch for the 40th anniversary, bringing back that childlike thrill.
A New Challenge in the 40th Year: You Have to Experience This Excitement
“Nerunerune” was originally inspired by children playing in mud. Today, it’s deeply rooted in Japanese culture as an “educational candy®” that nurtures children’s creativity.
Even after 40 years, this series continues to deliver new surprises. Be sure to experience this new “Nerunerune” enjoyed as cold ice cream. If you’re in Japan after February 23rd, take a peek at the ice cream section of your local convenience store. Your chance to test your luck awaits.
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