Starting Tuesday, December 16, 2025, 7-Eleven in Japan will sequentially release two luxurious new chocolate sweets at its stores nationwide in Japan. The new items are the “7-Premium Toro Nama Shokkan Chocolat” and the “7-Premium Nama Chocolate Matcha.” Beyond their authentic taste, which is almost unbelievable for Konbini sweets, these products have a heartwarming backstory—your purchase helps support cacao-producing regions.
A Social Contribution Just by Eating? Chocolates That Connect to the Future
These newly released chocolates are more than just delicious. When you purchase them, a portion of the sales is sent to Ghana, the cacao’s country of origin, through the certified NPO, ACE.
This initiative aims to help improve the educational standards of local children and support the realization of sustainable cacao production. Your simple act of enjoying a treat from a Japanese Konbini could brighten someone’s future in a faraway country. It’s a wonderful effort that aligns with the growing global focus on “sustainability.”
You can find more detailed information about supporting cacao-producing regions through these chocolates here (Japanese Link): https://www.sej.co.jp/products/support_choco.html
The Irresistibly Aromatic “7-Premium Toro Nama Shokkan Chocolat”
First up is the “Toro Nama Shokkan Chocolat,” a treat that will surely entice any chocolate lover.
The price is 398 JPY (429.84 JPY with tax), and it will be released sequentially at 7-Eleven stores nationwide in Japan starting from Tuesday, December 16.
The standout feature of this chocolat is its luxurious use of cacao from Papua New Guinea. This cacao is renowned for its rich aroma and deep complexity, and its opulent flavor instantly fills your mouth.
The term “Toro Nama Shokkan” in the product’s name describes a texture that melts smoothly in your mouth, much like “Nama Chocolate”—a type of ganache popular in Japan. In Japanese food, especially sweets, this “kuchidoke” (melt-in-your-mouth quality) is highly prized, and many people adore this sensation. This is truly a masterpiece on par with desserts from a specialty store.
A Must-Try for Matcha Lovers: “7-Premium Nama Chocolate Matcha”
And the second item is the “Nama Chocolate Matcha,” where you can savor a traditional Japanese flavor.
This one is also priced at 398 JPY (429.84 JPY with tax) and will be launched simultaneously with the chocolat on Tuesday, December 16.
This sweet features the world-renowned “Matcha” flavor that Japan proudly offers, and its commitment to quality ingredients is equally impressive. It is made with Ichibancha (first-flush) Uji Matcha.
“Ichibancha” refers to the first-picked tea leaves of the year, which are considered to be of the highest quality, boasting a rich aroma and a deep umami flavor. Furthermore, Uji, located in Kyoto, is world-renowned as one of Japan’s most prominent high-grade tea-producing regions.
The unique softness and melt-in-your-mouth texture of “Nama Chocolate” perfectly enhance the deep flavor of the matcha. It is an authentic Japanese-style sweet that fills your mouth with the rich aroma and pleasant bitterness of matcha.
Enjoy an Authentic Sweets Experience at a Japanese Konbini for a Winter Treat
These two chocolates are a perfect example of just how much Japanese Konbini sweets have evolved. They use carefully selected ingredients and strive for a quality that rivals specialty stores, all while remaining affordable. This perfect balance may be one of the reasons why Japanese Konbini captivate people worldwide.
Furthermore, the fact that savoring a delicious sweet also contributes to supporting cacao-producing regions is a wonderful bonus. When you visit Japan, be sure to look for these winter-exclusive “reward chocolates” at your local 7-Eleven. The rich chocolat or the deep matcha—which will you choose?
Source (Japanese): 厳選素材を贅沢に使用した「セブンプレミアム とろ生食感 ショコラ」と「セブンプレミアム 生チョコレート抹茶」を12月16日（火）から順次発売
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