That massively popular snack, Koikeya’s “Scones: Exquisite Grilled Corn,” has returned in the large size that fans have been waiting for! Starting December 8, 2025, a generous 100g bag will be available exclusively at convenience stores all across Japan. It’s perfect for savoring all by yourself or for sharing with friends. This winter, an unmissable item has arrived in Japan’s convenience stores.
“Scones”—A Legend in the Japanese Snack World
When you hear “scones,” you might picture the British teatime pastry, but in Japan, it refers to something completely different. It is the name of a nationally beloved corn-based snack that Koikeya has been selling since 1987. For over 35 years, it has been cherished by generations, from children to adults, making it a true long-selling confection and an essential part of Japan’s snack culture.
In 2022, the snack underwent a major evolution in keeping with the changing times. By studying the palate of modern consumers, the texture was improved to be even more “crispy, crunchy, and delicious.” At the same time, the seasoning was powered up to deliver a richer, more intense flavor. This renewal was a resounding success, not only impressing long-time fans but also managing to attract more new fans than ever before.
The “Exquisite Grilled Corn” Sensation That Became a Social Phenomenon
Among the many “Scones” flavors, the one that boasts explosive popularity is this “Exquisite Grilled Corn.” This flavor brilliantly reproduces the taste of “yaki-tomorokoshi” (grilled corn with soy sauce), a classic street food staple found at the “omatsuri” (festivals) that are a hallmark of Japanese summers. For many Japanese people, this savory aroma of soy sauce is tied to fond summer memories.
Its popularity was immense; when the regular size was released in November 2023, it became a record-breaking hit, selling one million bags in just one week. This was an unusually rapid success for a snack, sparking a small social phenomenon. Many fans were captivated by its perfectly crafted taste, with rave reviews on social media like, “This might be even better than the real thing,” and “I want to buy a whole case.” The release of this 100g bag is a direct response to the passionate calls from those fans.
Why Is It So “Exquisite”? Uncovering the Secret to Its Flavor
To call itself “Exquisite,” there is, of course, a special secret to its taste. The charm of this snack lies in its authentic and deep flavor. To maximize the natural sweetness of the corn used in the scone dough itself, Koikeya has shown extraordinary dedication to the seasoning.
The biggest key is the use of “ichiban shibori shoyu” (first-press soy sauce). Only high-quality soy sauce, carefully selected from the very first pressing for its clear umami and lack of off-flavors, is used. The rich aroma and sharp saltiness from this “first-press soy sauce” perfectly fuse with the corn’s sweetness, creating a complex and savory flavor, almost as if you’re biting into real grilled corn. It’s not just sweet, and it’s not just salty; the secret to its addictive deliciousness is this exquisite balance, where the corn’s inherent sweetness and the soy sauce’s aroma harmonize perfectly in your mouth.
The Long-Awaited 100g Size, Perfect for Any Occasion
The new, large 100g bag is the size that fulfills fans’ dreams, making them exclaim, “This is exactly what I wanted!” It’s the perfect companion for a night in, getting lost in your favorite anime or movie. It’s an ideal snack to share with everyone at a house party with friends and family. It’s also great for an energy boost during study or work breaks. The satisfyingly large volume is a welcome feature that fits any situation.
Japanese convenience stores are more than just convenient shops. They are also trendsetting hubs where limited-edition products from major manufacturers and ambitious new items are first released. You should be able to find these new Scones at convenience stores all across Japan, including major chains like Japan’s 7-Eleven, Japan’s Lawson, and Japan’s Family Mart. When you visit Japan, be sure to check out the snack aisle at a convenience store. Surprises and discoveries await you there.
Find the Ultimate “Stay-at-Home Snack” This Winter
This is the supersized bag of “Scones: Exquisite Grilled Corn,” brought to you with confidence by Koikeya. On the brand’s official website, you can check out more detailed information about the history of Scones and their other flavors.
This winter, be sure to taste this special deliciousness for yourself, available only at convenience stores in Japan. You are sure to be amazed once again by the depth and high quality of Japanese snack foods.
Source: 【たっぷり楽しめる“100gサイズ”が新登場！】大好評の「スコーン 絶品焼きとうもろこし」12月8日より全国コンビニエンスストアにて限定販売開始
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