Starting Tuesday, March 31, 2026, “B.LEAGUE Chips Vol. 3” will be released at convenience stores (Konbini) across Japan. This product is a limited-edition snack collaboration between the long-established Tochigi-based manufacturer “Hizatsuki Seika” and Japan’s professional basketball league, the “B.LEAGUE.” The release comes as anticipation builds among basketball fans across the country for the post-season (championship tournament) held in May 2026.
A Must-Have for Basketball Fans! 40 Exclusive Illustrated Stickers and 4 Packaging Designs
The biggest highlight of this third volume is the limited-edition illustrated stickers created exclusively for this product. A total of 40 players, selected from each club in the B1 and B2 tiers of the Japanese professional league, have been transformed into friendly illustrations, with one random sticker included in every bag. Fans can enjoy the thrill of hunting for players from their favorite “Oshi” (supported) club or aim to collect the league’s top stars.
There are four dynamic packaging designs available, designed to satisfy a fan’s desire for collectibles. The featured players are based on the club rosters at the start of the 2025-26 season, making these stickers memorial items that chronicle the journey of this year’s competition.
Digital Integration! Strong Synergy with “B.LEAGUE CARD”
This product offers enjoyment beyond the physical stickers into the digital realm. By purchasing the chips, fans can gain access to limited-edition “B.LEAGUE CARDs” (digital cards collected via smartphones).
This dual-reward system satisfies the modern fan’s need for both physical collectibles and digital archives. Released just before the post-season, this collaboration is expected to act as a catalyst for increased interaction and excitement within the fan community.
The Perfect Game-Day Companion! BBQ Flavored “Thin Rice Crackers”
The quality of the snack itself reflects the dedication of a traditional Japanese rice cracker manufacturer. Inside, you’ll find bite-sized “BBQ Flavored Thin Rice Crackers (Usuyaki Senbei).” The 18g (approx. 0.63 oz) serving size is the perfect amount for easy snacking without interrupting your cheering during a game.
The savory BBQ umami combined with the light, crispy texture unique to thin rice crackers makes them dangerously addictive. They are the perfect partner for watching games live at the arena or streaming them from the comfort of your home.
Craftsmanship from “Hizatsuki Seika,” a Century-Old Japanese Tradition
These high-quality chips are produced by Hizatsuki Seika, a rice cracker manufacturer in Tochigi Prefecture founded in 1923 (Taisho 12). While boasting over 100 years of technical expertise, the company is also known for its innovative approach, successfully launching numerous collaborations with popular food brands and famous restaurants in recent years.
Their corporate philosophy of “delivering excitement and fun alongside delicious taste” is fully reflected in this collaboration. From production lines trusted to handle private brands for major Japanese retailers, they deliver a masterpiece that pursues pure flavor, transcending typical “character merchandise.”
Get Them at Konbini Across Japan! Product Information
B.LEAGUE Chips Vol. 3 will be rolled out sequentially at convenience stores throughout Japan. Availability may vary by store, and due to high demand, they may sell out quickly, so early checking is recommended.
- Product Name: B.LEAGUE Chips 25-26
- Content: 18g (approx. 0.63 oz)
- Release Date: Starting sequentially from Tuesday, March 31, 2026
- Suggested Retail Price: 200 yen (approx. $1.33 USD) excl. tax / 216.00 yen (approx. $1.44 USD) incl. tax
- Availability: Convenience stores across Japan
- Bonus Items: 1 Exclusive Illustrated Sticker (40 varieties, random), Digital Card redemption
Get into the spirit of the post-season by collecting stickers of your favorite players! If you spot these at a Japanese convenience store, be sure to pick up this exciting collaboration.
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