Japan’s major convenience store chain, “FamilyMart” (commonly known as a Konbini), is launching new products that use milk generously to support Japanese dairy farmers. Starting March 17, 2026, approximately 16,400 stores across Japan will introduce two new items: “Spring’s Delicious Strawberry Milk” and “Domestic Milk Ice Bar,” both of which contain an impressive 50% raw milk (freshly milked cow’s milk). These products are gaining attention as a way to contribute to society while enjoying delicious flavors.
Solving the Surplus Milk Challenge Caused by Japan’s “School Lunch” Break
In Japan, there is a social challenge where milk consumption drops significantly during long vacations, such as spring break. This is because “Gakko Kyushoku” (school lunch)—a unique part of Japanese culture where lunch is provided at school—goes on hiatus, leaving the milk that children usually drink every day with nowhere to go.
From winter to spring, temperatures are lower, and opportunities for drinking milk at home also decrease, increasing the risk of milk being wasted. In response to this issue, FamilyMart has joined the “Milk Smile Project,” which encourages consumption through attractive products. This is a collaborative effort between the Ministry of Agriculture, Forestry and Fisheries and private companies to support the Japanese dairy industry.
A Luxurious Collaboration of Tochigi Strawberries and 50% Raw Milk: “Spring’s Delicious Strawberry Milk”
The first featured product is the chilled cup drink “Spring’s Delicious Strawberry Milk.” Its most significant feature is its composition: 50% raw milk, which is far higher than that of typical milk-based beverages.
- Product Name: Spring’s Delicious Strawberry Milk
- Price: 184 JPY (198 JPY including tax; Approx. $1.32 USD)
- Release Date: Tuesday, March 17, 2026
- Available Region: Nationwide in Japan
This drink uses strawberry juice from Tochigi Prefecture, which is famous as a top strawberry-producing region. By adding fresh cream from Hokkaido, the deep richness of the milk and the refreshing flavor of the strawberries are perfectly matched.
The sweetness is kept moderate, allowing you to enjoy the original taste of the ingredients. The package features a cute illustration of a cow and the logo of “Nippon Yell,” a brand that supports ingredients produced in Japan.
Enjoying the Pure Deliciousness of Ingredients: “Domestic Milk Ice Bar”
The second product is the “Domestic Milk Ice Bar,” which can be enjoyed as a dessert. Like the beverage, this ice bar is also crafted with a commitment to using 50% domestic milk.
- Product Name: Domestic Milk Ice Bar
- Price: 139 JPY (150 JPY including tax; Approx. $1.00 USD)
- Release Date: Tuesday, March 17, 2026
- Available Region: Nationwide in Japan
All the dairy ingredients used in this ice bar are produced within Japan. By blending in fresh cream from Hokkaido, the result is a finish that feels clean on the palate while still offering the intense creaminess of milk.
At an affordable price of 150 JPY (tax included), you can enjoy the taste of Japan’s high-quality milk after a bath or during your relaxation time.
Summary: FamilyMart’s “Ichiban Challenge” and Dairy Support
These new products are part of the “Ichiban Challenge” slogan that FamilyMart has adopted as it approaches its 45th anniversary. The company’s stance on becoming a convenience store that is kind to the environment and the local community is reflected in these two items.
Choosing these strawberry milks or ice bars directly supports Japanese dairy farmers. When you visit Japan or stop by a local store, be sure to experience the luxurious taste of this milk for yourself.
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