An unmissable campaign is about to launch at 7-Eleven stores all over Japan, featuring a collaboration between the globally beloved anime ‘Tom and Jerry’ and Morinaga’s classic “DARS” chocolate.
In this special event, for every three qualifying DARS chocolates purchased, you’ll receive one adorable original sticker featuring Tom and Jerry. In Japan, collaboration campaigns with popular characters like this are frequently held at convenience stores, becoming a great source of excitement for many fans. Major convenience store chains, especially 7-Eleven, FamilyMart, and Lawson, attract many people searching for these exclusive goods.
The campaign runs from 10:00 AM on Thursday, November 27th to Wednesday, December 10th, but the prizes will only be available while supplies last at each store. Popular campaigns often end early, so if you’re interested, it’s recommended to check it out sooner rather than later.
Exclusive to This Campaign! Four Types of Original Stickers
The main attraction of this campaign is, without a doubt, the original stickers. The designs, capturing comical and adorable scenes of Tom and Jerry, are so cute that even non-fans will want to collect them.
There are four different designs in total.
Surprisingly, each prize includes a set of two stickers. The size is W67mm x L91mm, perfect for decorating your smartphone or laptop.
However, please note that these stickers are limited to the first 20 customers per store (with 5 of each of the 4 designs). With such a limited quantity, they are sure to be highly sought after.
The Qualifying Products Are the DARS Series!
The products you need to purchase to receive the stickers are from Morinaga’s “DARS” series. DARS is a long-selling chocolate that has been loved by many people in Japan since its launch in 1993. The name comes from the word “dozen,” meaning “12 pieces,” and its convenience and delicious taste have made it a staple at convenience stores.
This campaign includes a wide range of DARS products, from classic flavors to the slightly richer premium line. You can mix and match freely, making it a great opportunity to choose your favorite flavors or try a new one you’ve been curious about.
Here are some of the qualifying products:
Morinaga DARS Milk
This is the most iconic flavor of DARS, a milk chocolate. The rich milky taste spreads in your mouth and is loved by many. The price is 191 yen (206.28 yen including tax).
Morinaga White DARS
A white chocolate with a clean, crisp sweetness and a rich milk flavor. This is also a popular classic flavor. The price is 191 yen (206.28 yen including tax).
Morinaga DARS Premium – Rich Cacao
For those seeking a more mature taste, this premium series is highly recommended. It features a rich aroma and deep flavor of cacao. The price is 251 yen (271.08 yen including tax).
Morinaga DARS Premium – Rich Strawberry
A flavor where the sweet and sour taste of strawberries perfectly matches the sweetness of chocolate. You can enjoy a fruity taste. The price is 251 yen (271.08 yen including tax).
Morinaga DARS Premium – Burnt Caramel
A sophisticated chocolate with the bittersweet and aromatic notes of burnt caramel. The price is 251 yen (271.08 yen including tax).
Morinaga DARS Premium – Pistachio
Pistachio has become an incredibly popular flavor for sweets in Japan in recent years. You can enjoy its rich flavor in a DARS chocolate. The price is 251 yen (271.08 yen including tax).
Morinaga Half-Baked DARS Terrine Chocolat
“Half-Baked DARS” features a moist and smooth melt-in-your-mouth texture, just like a chocolate terrine. It offers a rich chocolate experience. The price is 259 yen (279.72 yen including tax).
Morinaga White Half-Baked DARS Fromage
This is the white version of the Half-Baked DARS. With the refreshing tang and richness of fromage (cheese), it tastes just like a cheesecake. The price is 259 yen (279.72 yen including tax).
Morinaga Crispy White DARS
A crispy type of White DARS with a delightful crunchy texture. Its light mouthfeel will have you reaching for more. The price is 171 yen (184.68 yen including tax).
Summary
When you visit Japan, be sure to stop by a nearby 7-Eleven to experience this unique campaign. It’s a chance to get exclusive Tom and Jerry stickers, only available in Japan, along with some delicious chocolate.
These small yet charming campaigns are one of the fun aspects of Japanese convenience store culture. How about collecting some merchandise of your favorite characters as a souvenir of your trip?
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