At Seven-Eleven stores across Japan, a special “Nyanko Hakken!” (Cat Discovery!) fair will be held to celebrate “Cat Day” on February 22nd. In Japan, February 22nd is celebrated as Cat Day because the date 2/22 (ni-ni-ni) sounds similar to “nyan nyan nyan,” the Japanese word for a cat’s meow. This fair features a total of six sweets and breads designed to replicate cat paws and fur patterns, offering a treat for both the eyes and the palate.

Replicating Calico Fur! The Chewy “Mike-neko Mochi-Mochi Crepe”
This crepe uses different colored creams to express the beautiful three-colored fur of a “Mike-neko” (calico cat).

- Price: 277 yen (299.16 yen incl. tax / approx. $1.85 USD)
- Sales Period: Monday, Feb 16 – Sunday, Feb 22, 2026
- Sales Area: Nationwide Japan
The crepe batter is made with an original flour blend, resulting in a “mochi-mochi” (chewy) texture as soft as a baby’s cheek. It is filled with melt-in-your-mouth cream and sponge cake. Interestingly, the tax-inclusive price of “299” is a pun on the Japanese word for cat paws, “Nikukyu” (ni-ku-kyu / 2-9-9), showing the brand’s playful attention to detail.
Adorable Pink Paws! The “Nyan Parfait”
This parfait recreates a cat’s most charming feature—its paws—using traditional Japanese “dango” (rice dumplings).

- Price: 362 yen (390.96 yen incl. tax / approx. $2.41 USD)
- Sales Period: Monday, Feb 16 – Sunday, Feb 22, 2026
- Sales Area: Nationwide Japan (excluding Okinawa)
The dessert features layers of cafe au lait mousse, jiggly coffee agar jelly, milk mousse, and cafe au lait whipped cream. It is topped with pink paw-shaped dango and a milk-bean whipped cream “daifuku,” allowing you to enjoy a variety of textures in every bite.
Eye-Catching Cat Silhouettes: “Nyamadora Milk Caramel”
This product is a feline twist on “Dorayaki,” a traditional Japanese sweet pancake sandwich.

- Price: 222 yen (239.76 yen incl. tax / approx. $1.48 USD)
- Sales Period: Monday, Feb 16 – Sunday, Feb 22, 2026
- Sales Area: Nationwide Japan (excluding Okinawa)
The price of “222” is a nod to “Nyan Nyan Nyan.” Fluffy cat-shaped pancakes sandwich a rich caramel whipped cream and sauce, with caramel chips added for a delightful crunch.
Cute Stripes: “Cat Tail-Like Bread”
This unique pastry is inspired by the long, striped tail of a cat.

- Price: 208 yen (224.64 yen incl. tax / approx. $1.39 USD)
- Release Date: Rolling out from Tuesday, Feb 17, 2026
- Sales Area: Nationwide Japan
The long bread dough is coated with chocolate stripes to resemble a cat’s tail. It’s easy to eat with one hand, and its playful shape makes it look just like a real feline tail.
Packed with a Cat’s Favorite: “Tsunya Bread”
The name of this savory bread is a pun on the Japanese phrase “me ga nai” (to be extremely fond of something/to have no eyes for anything else) and “Tuna,” which is playfully called “Tsunya” (Tuna + Nyan).

- Price: 188 yen (203.04 yen incl. tax / approx. $1.25 USD)
- Release Date: Rolling out from Tuesday, Feb 17, 2026
- Sales Area: Nationwide Japan
Shaped like a cat’s round, bright eyes, this bread is stuffed with plenty of tuna—a cat’s favorite treat. The whimsical name “Tsunya” has already captured the hearts of Japanese cat lovers.
A Popular Ice Cream Gets a Paw Makeover! “7-Premium White Chocolate Shirokuma”
Japan’s classic “Shirokuma” (a shaved ice dessert with condensed milk) is appearing in a limited-edition Cat Day version.

- Price: 368 yen (397.44 yen incl. tax / approx. $2.45 USD)
- Release Date: Rolling out from Tuesday, Feb 10, 2026
- Sales Area: Nationwide Japan (Limited Quantity)

On top of a rich white chocolate-based ice cream sits a large paw print made from strawberry-flavored white chocolate ice cream. Topped with heart-shaped marshmallows and white chocolate-style warabi mochi, it’s a visually stunning winter dessert.
Social Contribution: Launch of a Cat Food Drive
Seven-Eleven is doing more than just selling products; they are also launching an initiative to support rescued cats.

For the first time, a “Cat Food Drive” will be held to collect unopened cat food that people have spare at home to donate to support organizations. The pilot program will begin at the Matsudo Tokiwadaira Ekimae store in Chiba Prefecture, marking a new form of social contribution through Japanese convenience stores (Konbini).
Taste, aesthetics, and social impact—experience Japan’s rich cat culture through Seven-Eleven’s “Nyanko Hakken!” fair.
Post a Comment