Hong Kong’s legendary seasoning brand, “Lee Kum Kee,” has teamed up with “NewDays,” the convenience store (konbini) primarily located within JR East station premises. Together, they will launch three authentic Chinese menu items starting Tuesday, March 17, 2026. Lee Kum Kee, the world’s original creator of oyster sauce, has upgraded Japanese “konbini gourmet” to a professional chef’s level of quality.
Available at Stations Nationwide! The Authentic Chinese Collaboration Lineup
This collaboration features three menus that concentrate the “deep richness” and “umami” that define Lee Kum Kee Oyster Sauce. The appeal lies in being able to easily experience authentic Chinese cuisine during a busy commute or lunch break.
1. Rich & Savory! 8-Ingredient Chukadon (Rice Bowl with Starchy Sauce)
“Chukadon” is a popular Chinese-style dish in Japan consisting of a thick “ankake” sauce with sautéed vegetables and meat served over rice. This product uses a luxurious selection of eight ingredients, including six types of vegetables—napa cabbage, onion, carrot, komatsuna (Japanese mustard spinach), bean sprouts, and wood ear mushrooms—plus shrimp and pork. The special sauce, fragrant with Lee Kum Kee Oyster Sauce, brings out the natural flavors of the ingredients for a deeply satisfying meal.
- Release Date: March 17, 2026 (Tuesday)
- Price: 598 yen (tax included / approx. $4.00)
- Sales Area: NewDays locations within the JR East area across Japan
2. Rich & Savory! Two-tier Chinese Makunouchi Bento (Multi-compartment Lunch Box)
A “Makunouchi Bento” is a traditional Japanese lunch box format filled with a variety of side dishes and rice. This two-tier version is packed with Chinese favorites loved by children and adults alike, such as sweet and sour fried chicken, meatball, and yakisoba. Every side dish incorporates Lee Kum Kee sauces for a consistent, high-quality flavor profile. It also includes shrimp and egg in chili sauce and shumai dumplings for a truly indulgent meal.
- Release Date: March 17, 2026 (Tuesday)
- Price: 680 yen (tax included / approx. $4.50)
- Sales Area: NewDays in Tokyo Metropolitan area, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, and Iwate
3. Rich & Savory! Black Fried Rice Onigiri (Rice Ball)
The Japanese soul food, “Onigiri,” has been transformed into an authentic Chinese “Chahan” (fried rice) style. This Black Fried Rice features Lee Kum Kee Oyster Sauce along with “Lao Chou” (Chinese dark soy sauce). It is characterized by the smoky aroma of open-fire stir-frying, the deep color unique to Lao Chou, and an intense umami flavor. This is a must-try gourmet item that can be enjoyed one-handed.
- Release Date: March 17, 2026 (Tuesday)
- Price: 225 yen (tax included / approx. $1.50)
- Sales Area: NewDays at Tokyo Metropolitan area, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, Iwate, and Niigata Stations
Limited Edition “Miniature Charms” at Japan’s Three Major Chinatowns
Prior to the launch at NewDays, a special campaign will begin on March 15 at participating stores in Japan’s representative Chinatowns: Yokohama, Osaka, and Nagasaki.
Customers who order eligible “Ankake” (starchy sauce) menus will receive a “Miniature Charm”—a high-quality keychain that faithfully reproduces Lee Kum Kee’s iconic oyster sauce packaging. There are three designs in total, boasting high quality that makes them excellent collector’s items.
- Campaign Period: March 15 (Sun) – March 31 (Tue)
- Participating Stores: Yokohama “Yokohama Daihanten,” Osaka “Tairikufu,” Nagasaki “Shunka Shuto”
- Note: Prizes are available while supplies last.
The 100-Year Tradition of Lee Kum Kee
Lee Kum Kee is a world-renowned Chinese seasoning manufacturer based in Hong Kong. Famous for inventing the world’s first oyster sauce in 1888, the company boasts over 100 years of history.
Today, their products are available in over 100 countries and are beloved by professional chefs and home cooks alike. This is a rare opportunity to easily enjoy authentic flavors crafted under strict quality control right inside Japanese JR stations at NewDays.
If you are traveling in Japan, be sure to check out these limited-time authentic Chinese dishes at a JR station!
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