The shelves of Japan’s convenience stores, affectionately known as “kombini,” are about to get a lot more exciting. BrewDog, the UK’s most popular craft beer brand, has announced the release of a special edition can to celebrate the 15th anniversary of MAN WITH A MISSION, the wolf-headed band leading Japan’s rock scene. This collaboration is more than just a design change; it’s a major initiative to fuse the cultures of music and craft beer.
This highly anticipated collaboration beer will be available in limited quantities at convenience stores and supermarkets all across Japan, including Lawson. This is can’t-miss news not only for Japanese music fans but also for travelers looking for a unique beer.
MAN WITH A MISSION 15th Anniversary “PUNK IPA” Design
The beer getting the special design treatment is BrewDog’s flagship product, “PUNK IPA.” This beer is the very essence of BrewDog, embodying a “PUNK” spirit, just as its name suggests.
Its flavor profile is an explosion of tropical fruit aromas like grapefruit, pineapple, and lychee, followed by a sweet scent reminiscent of caramel. The finish is a sharp, signature bitterness characteristic of an IPA (India Pale Ale) that crisply ties everything together. It’s a classic yet innovative beer with a beautiful, light golden color.
This “PUNK IPA” will be released in a special can to celebrate the 15th anniversary of MAN WITH A MISSION (MWAM). It’s a highly collectible item that you’ll want to get your hands on, even if you’re not a fan.
Product Information
Style: IPA (India Pale Ale)
ABV: 5.5%
Volume: 350ml
Suggested Retail Price (excluding tax): 380 JPY
Retailers: Scheduled for sale at convenience stores, supermarkets, and liquor stores all across Japan, including Lawson, Yamaya, Liquor Mountain, and Amazon. Please note that some stores may not carry the product. It is a limited-quantity item and will be available only while supplies last.
A Whirlwind of Excitement! Launch Announcement Event Report
To celebrate this monumental collaboration, a launch announcement event was held in Shibuya on November 27. The venue was filled with palpable excitement as BrewDog fans, known as “PUNKS,” and MAN WITH A MISSION fans, known as “Gauwers,” gathered together.
Jean-Ken Johnny and DJ Santa Monica Take the Stage!
In the first part of the event, Jean-Ken Johnny and DJ Santa Monica from MWAM appeared. They electrified the audience by sharing behind-the-scenes stories from their European tour, which was supported by BrewDog, and speaking passionately about the band’s 15th anniversary.
Jean-Ken Johnny spoke enthusiastically about the taste of “PUNK IPA,” while DJ Santa Monica commented on the new can design.
The talk session was filled with joy at the realization of such a wonderful collaboration for MWAM’s 15th-anniversary milestone.
Comment from Jean-Ken Johnny:
“WE ARE INCREDIBLY HONORED TO HAVE THIS AMAZING COLLABORATION WITH BREWDOG. WE HOPE YOU ALL ENJOY THE PUNK IPA EMBLAZONED WITH OUR NAME!”
Comment from DJ Santa Monica:
“It’s good! So good‼”
A Surprise DJ Party by DJ Santa Monica!
Furthermore, in the second part of the event, DJ Santa Monica made a surprise return to the stage and performed a DJ set.
The crowd’s energy reached its peak with the incredible performance by DJ Santa Monica, who appeared with a “PUNK IPA” in hand. Fans united with music and beer, creating the very “celebratory space where sound and beer intersect” that BrewDog aims for.
Win Collab Merch! The “YOUR NEXT FAVOURITE BEER” Campaign
To commemorate this collaboration, a massive campaign to win exclusive MWAM x BREWDOG original merchandise is also starting. This is the only chance to get your hands on these premium, one-of-a-kind items.
You can enter whether you buy the beer at a retail store like a convenience store or supermarket, or drink it at a restaurant or bar.
Awesome Prize Lineup
Enter with the purchase of 3 eligible products.
Enter with the purchase of 2 eligible products.
Enter with the purchase of 1 eligible product.
Campaign Overview
Campaign Period: From Tuesday, December 2, 2025, to Saturday, February 28, 2025, at 23:59 JST.
Eligible Products: All BrewDog beers sold by BrewDog Company Japan Inc. This includes not only the MWAM design cans but also the regular design cans and bottled beers.
How to Enter:
Take a photo of your receipt from a retail store or food/drink establishment showing the purchase of an eligible product, and upload it through the entry page on the special campaign website.
For more details on how to enter and the campaign, please check the collaboration website below.
The full details of this special collaboration between BrewDog and MAN WITH A MISSION are available on the dedicated page. Be sure to check it out.
Click here for the special collaboration page
Limited-Time Campaign Also at British-Style Pub “HUB”!
Additionally, a limited-time campaign will be held at “HUB,” which promotes British pub culture in Japan. From December 1 to December 31, 2025, if you order an eligible BrewDog beer at HUB, you will receive a collaboration design sticker, guaranteed.
There will also be a 200 JPY discount coupon available on the HUB app, so why not take this opportunity to enjoy a “PUNK IPA” in an authentic British pub atmosphere?
Campaign Period: Monday, December 1, 2025 – Wednesday, December 31, 2025
Participating Stores: All HUB locations nationwide (excluding some stores)
Eligible Menu Items: PUNK IPA, Mega PUNK
https://www.pub-hub.com/index.php/shop
Who is MAN WITH A MISSION?
MAN WITH A MISSION is a Japanese rock band composed of five “ultimate life forms” with wolf heads and human bodies. Since their debut in 2010, they have gained immense popularity for their overwhelming live performances and have provided theme songs for numerous anime and films. Their fame has spread worldwide, especially after creating a theme song for the popular anime “Demon Slayer: Kimetsu no Yaiba.” The band will celebrate its 15th anniversary in 2025 and is one of the hottest acts right now.
What is “BREWDOG,” the UK’s No.1 Craft Beer Brand?
BrewDog is a craft beer brewery founded in Scotland in 2007. With the mission to “change a world dominated by uninteresting beer,” they have created a series of challenging beers and have grown to become the No. 1 craft beer brand in the UK. They also operate over 100 bars worldwide, and their PUNK spirit captivates beer fans across the globe.
In Japan, you can enjoy BrewDog’s beers at their official bar in Roppongi and at outlets inside a baseball stadium.
https://www.brewdog.jp/bar/
https://www.seibulions.jp/gourmet/search/051.html
https://www.seibulions.jp/gourmet/search/050.html
https://www.brewdog.jp/lineup/
This collaboration is a true “event,” a fusion of music and beer culture in the most PUNK way possible. If you see it in a Japanese convenience store, be sure to grab one and feel the passion of this ultimate tag team.
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