The major Japanese convenience store (Konbini) chain “FamilyMart” will launch a large-scale collaboration campaign with one of Japan’s leading confectioners, “Morinaga Seika,” at stores nationwide starting April 14, 2026. This project is part of the “Ichiban Challenge” initiative leading up to FamilyMart’s 45th anniversary. The lineup features a surprising array of limited-edition items that reimagine Morinaga Seika’s long-beloved classic snacks as entirely new chilled desserts and steamed buns (Chukaman).
Centering on the “Angel Pie,” which marks its 65th anniversary since its 1961 debut, the collaboration includes 8 iconic Japanese brands: “Morinaga Milk Caramel,” “Koeda” (chocolate sticks), “Morinaga Milk Cocoa,” “Morinaga Hotcake Mix,” and “Choco Ball.”
A Classic Texture Evolves into a Chilled Dessert! “Nama Angel Pie”
The highlight of the lineup is the “Nama Angel Pie,” a chilled dessert arrangement of the long-time favorite “Angel Pie” (a chocolate-covered snack with a marshmallow center).
- Release Date: Tuesday, April 14, 2026
- Price: 276 yen (298 yen including tax / approx. $1.99 USD)
- Region: Nationwide in Japan
- Limited Quantity
This treat features whipped cream and marshmallow sandwiched between cute, flower-shaped biscuits and coated in plenty of chocolate. Living up to its “Nama” (fresh/raw) name, it offers a fresh taste unique to chilled desserts, perfectly matched with the distinct texture of marshmallow. It is the perfect item to turn a simple break into a luxurious moment.
“Koeda Crepe”: A Fun Crunch in Every Bite
Japan’s classic chocolate snack “Koeda” (literally “small twig”) has been transformed into a chewy crepe.
- Release Date: Tuesday, April 14, 2026
- Price: 276 yen (298 yen including tax / approx. $1.99 USD)
- Region: Nationwide in Japan
- Limited Quantity
Inside the chewy crepe dough, you’ll find chocolate cream, crunch bits, and a generous filling of the chocolate-coated almond puffs that define the “Koeda” experience. You can enjoy the contrast between the rhythmic popping of the puffs and the soft texture of the crepe. The fragrant aroma of the almonds enhances the sweetness of the chocolate for a perfectly balanced finish.
100 Years of History in Every Melt: “Kama-dashi Melting Morinaga Milk Caramel Pudding”
The flavor of “Morinaga Milk Caramel,” which boasts over a century of history, has been recreated in FamilyMart’s popular pudding format.
- Release Date: Tuesday, April 14, 2026
- Price: 213 yen (230 yen including tax / approx. $1.53 USD)
- Region: Nationwide in Japan
- Limited Quantity
This smooth, melting caramel pudding is topped with a rich caramel sauce. The composition brings a nostalgic yet sophisticated caramel flavor that fills the mouth. It is highly recommended for when you want to relax between work or chores.
Fragrant Delights: “Morinaga Milk Caramel Madeleine” and “Morinaga Milk Cocoa Tart”
Two attractive items have also joined the baked goods category.
- Morinaga Milk Caramel Madeleine
- Release Date: Tuesday, April 14, 2026
- Price: 165 yen (178 yen including tax / approx. $1.19 USD)
- Region: Nationwide in Japan
- Limited Quantity
This moist Madeleine dough is infused with the fragrant aroma of caramel. One bite spreads that gentle, familiar sweetness that everyone in Japan knows and loves.
- Morinaga Milk Cocoa Tart
- Release Date: Tuesday, April 14, 2026
- Price: 167 yen (180 yen including tax / approx. $1.20 USD)
- Region: Nationwide in Japan
- Limited Quantity
Inspired by “Morinaga Milk Cocoa,” this tart harmonizes the rich flavor of cocoa with the mellow sweetness of milk. It pairs excellently with the crispy tart crust, making it an irresistible treat for cocoa fans.
No. 1 Sales for 5 Consecutive Years! “Hotcake Steamed Bun (Salt Caramel)”
A hotcake-style dessert bun has arrived for the “Chukaman” (steamed bun) category, a winter staple in Japanese convenience stores.
- Release Date: Tuesday, April 14, 2026
- Price: 172 yen (185 yen including tax / approx. $1.23 USD)
- Region: Nationwide in Japan
- Limited Quantity
Inside the fluffy dough inspired by “Morinaga Hotcakes” is a “Salt Caramel Filling” made with Morinaga caramel sauce and Lorraine rock salt. When split in half, the sweet and salty sauce flows out beautifully. This series has recorded the No. 1 sales in the sweets-category steamed buns for five consecutive years, and expectations are high for this new release.
Enjoying Quality Ingredients: “Angel Pie Vanilla” and “Kyoro-chan’s Crunchy Peanuts”
Don’t miss the classic snacks that let you rediscover their traditional charm.
- Angel Pie Vanilla
- Release Date: Tuesday, April 14, 2026
- Price: 110 yen (118 yen including tax / approx. $0.79 USD)
- Region: Nationwide in Japan
- Limited Quantity
This high-satisfaction Angel Pie lets you enjoy a trio of chocolate, marshmallow, and biscuit. You can easily enjoy the fluffy texture and chewy bounce of the marshmallow.
- Kyoro-chan’s Crunchy Peanuts
- Release Date: Tuesday, April 14, 2026
- Price: 138 yen (149 yen including tax / approx. $0.99 USD)
- Region: Nationwide in Japan
- Limited Quantity
This snack features the famous peanuts from the popular “Choco Ball” character, Kyoro-chan, wrapped in a crisp layer. The light, crunchy texture is delightful, making it hard to stop eating once you start. It’s excellent as a snack or even as an accompaniment to drinks.
The “Morinaga Collaboration” will be available at approximately 16,400 FamilyMart stores across Japan. Traditional flavors loved in Japan have returned with new textures and twists. All items are available in limited quantities, so be sure to check them out early if you’re interested!
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