Seven-Eleven, a major Konbini (convenience store) chain in Japan, has launched a new fair titled “Find My Favorite Chocolate!” (Watashi no Suki Choco Mikke!) today, Tuesday, January 27th, in anticipation of the Valentine’s season.
This year’s theme is “Happy Texture” (Shiawase Shokkan). A wide variety of chocolate sweets are hitting the shelves, focusing not just on sweetness, but on textures that melt in the mouth or offer a satisfying chew. This lineup includes “Wa” (Japanese style) sweets incorporating traditional ingredients, as well as collaboration products with long-loved Japanese chocolate brands “Ghana” and “Koeda.”
Japanese and Western Sweets Pursuing “Texture”
The standout feature of this fair is the dedication to texture. From melt-in-your-mouth softness to mochi-mochi (chewy) and zaku-zaku (crunchy) sensations, these sweets are designed to enhance the deliciousness of the chocolate. Here is a look at the featured chilled sweets and bakery items.
Chocolate Orange Japanese Parfait
This unique item arranges the classic combination of chocolate and orange into a Japanese-style Parfait.
The base uses an orange jelly made with elastic “Kuzu” (Arrowroot). It is layered with chocolate mousse and milk mousse, topped with rich chocolate mochi and cream.
The topping to pay attention to is the orange-flavored “Warabi-mochi” (bracken-starch dumpling). The soft, jelly-like texture specific to warabi-mochi provides a great accent. The acidity of the orange highlights the sweetness of the chocolate, allowing you to enjoy a different flavor with every bite.
- Price: 398 JPY (429.84 JPY incl. tax)
- Release Date: Sequentially from Tuesday, Feb 3
- Sales Area: Nationwide Japan (excluding Okinawa)
Melty Rich Raw Chocolate
Nama-choco (Ganache) is a simple sweet where you can’t fake quality. This product pursues a rich cacao aroma and the ultimate melt-in-your-mouth experience the moment you eat it.
bite-sized and easy to eat, it is perfect for a work break or an after-meal dessert. It is a piece that lets you feel the high quality of Japanese Konbini sweets.
- Price: 420 JPY (453.60 JPY incl. tax)
- Release Date: Sequentially from Tuesday, Feb 3
- Sales Area: Nationwide Japan
Whole Strawberry Chocolate Daifuku
“Daifuku” is a traditional Japanese sweet consisting of mochi (rice cake) stuffed with anko (bean paste). For this Valentine’s version, it uses a rich chocolate-flavored paste.
Inside the soft mochi dough lies a whole fresh strawberry. The sweet and sour juice of the strawberry mixes with the sweetness of the chocolate paste in your mouth. It is a perfect fusion of Japanese and Western confectionery.
- Price: 260 JPY (280.80 JPY incl. tax)
- Release Date: Sequentially from Tuesday, Feb 10
- Sales Area: Nationwide Japan (excluding Okinawa)
Rich Chocolate Pudding
A pudding that masters richness. A milk chocolate pudding made with two types of chocolate is topped with white chocolate cream.
As you eat your way through, you will find chocolate cream sauce emerging from the bottom. Since you can enjoy the taste of chocolate from start to finish, this is irresistible for chocolate lovers.
- Price: 320 JPY (345.60 JPY incl. tax)
- Release Date: Sequentially from Tuesday, Feb 10
- Sales Area: Nationwide Japan (excluding Okinawa)
Chewy Chocolate Bread
Chocolate products are also appearing in the bakery corner. This is a sweet bun where chocolate is kneaded into the dough itself, finished with a “mochitto” (chewy) texture that Japanese people love.
Furthermore, it is topped with a chocolate coating and chocolate chips. You can enjoy the contrast between the softness of the bread and the crispy texture of the chips.
- Price: 168 JPY (181.44 JPY incl. tax)
- Release Date: Sequentially from Tuesday, Jan 27
- Sales Area: Nationwide Japan (excluding Okinawa)
Rich Triple Chocolate Danish
A Danish pastry using three types of chocolate: chocolate cream, chocolate coating, and chunk chocolate (block chocolate) combined with Danish dough.
You can enjoy the crispy pastry, smooth cream, and crunchy chocolate texture all at once. This item goes very well with coffee.
- Price: 198 JPY (213.84 JPY incl. tax)
- Release Date: Sequentially from Tuesday, Jan 27
- Sales Area: Nationwide Japan (excluding Okinawa)
Collaborations with Famous Japanese Confectioneries
In this fair, attention is gathered on collaboration products with “Ghana” chocolate from the Japanese confectionery manufacturer “Lotte.” Ghana is a chocolate brand known to everyone in Japan, characterized by its red packaging.
Ghana Chocolate Raw Dorayaki
“Dorayaki” is a representative Japanese sweet where filling is sandwiched between castella-like pancakes. This product expresses the smooth melt of Ghana chocolate in a Dorayaki format.
A fluffy and chewy cocoa-flavored dough sandwiches rich ganache and chocolate cream. It blends the traditional Japanese sweet style with the taste of Western chocolate.
- Price: 230 JPY (248.40 JPY incl. tax)
- Release Date: Sequentially from Tuesday, Feb 3
- Sales Area: Nationwide Japan
Ghana Chocolate Canelé
The traditional French sweet “Canelé” also appears in a Ghana chocolate version. It recreates the milky richness that is characteristic of Ghana chocolate.
The outside is savory and crispy, while the inside maintains the chewy texture inherent to Canelés. It has an authentic finish that rivals specialty shops.
- Price: 270 JPY (291.60 JPY incl. tax)
- Release Date: Sequentially from Tuesday, Feb 3
- Sales Area: Nationwide Japan (excluding Okinawa)
Frozen Sweets are Full of Chocolate Too
The quality of frozen sweets at Japanese Konbini is improving rapidly. Powerful collaboration products are appearing in this fair as well.
Ghana Fondant Chocolat
Fondant Chocolat, popular in the cold season, arrives as a frozen food. This is also a collaboration with Lotte’s “Ghana.”
Simply warm it in the microwave while still in the bag, and warm chocolate sauce melts out from the inside. You can easily enjoy a cafe-like dessert at home.
- Price: 258 JPY (278.64 JPY incl. tax)
- Release Date: Sequentially from Tuesday, Feb 3
- Sales Area: Nationwide Japan
Koeda Pie
Morinaga’s long-selling product “Koeda” (Twig) has become a pie. “Koeda” is, as the name suggests, a stick chocolate shaped like a tree twig, containing almonds.
This pie combines crispy pastry with the almond flavor, chocolate, and milky richness characteristic of Koeda. It is a stick type that is easy to eat, allowing you to enjoy the taste of a popular snack in a new form.
- Price: 298 JPY (321.84 JPY incl. tax)
- Release Date: Sequentially from Tuesday, Feb 3
- Sales Area: Nationwide Japan
Seven Premium Chocolate Crepe
A product from 7-Eleven’s private brand, “Seven Premium.” This is a luxurious crepe containing raw chocolate (Nama-choco).
It wraps chocolate whipped cream, raw chocolate, and shaved chocolate in a crepe dough. You can enjoy the contrast between the crisp texture of the shaved chocolate and the richness of the raw chocolate.
- Price: 228 JPY (246.24 JPY incl. tax)
- Release Date: Sequentially from Tuesday, Feb 10
- Sales Area: Nationwide Japan
Finding Your “Favorite” at the Konbini this Valentine’s
This year’s 7-Eleven Valentine’s focuses not only on gifting to others but also on enjoying it yourself or sharing it with someone. The lineup is diverse, ranging from Japanese to Western styles, and from room temperature to chilled and frozen foods.
The collaborations with brands familiar to Japanese people, such as “Ghana” and “Koeda,” are particularly buzzworthy. Stopping by a Japanese Konbini on the way home from work to find a chocolate that matches your mood for the day is a fun experience. Popular items may sell out early, so we recommend checking out the sweets you are interested in as soon as possible.
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