From late April to early May, Japan enters a major holiday period known as “Golden Week” (GW), which can span up to 12 consecutive days. To celebrate this travel season, Seven-Eleven stores across Japan are rolling out three new types of authentic “onigiri” (rice balls, Japan’s iconic soul food) designed for easy enjoyment on the go.
The Perfect “Eat Anywhere” Solution for the Travel Season
During Golden Week in Japan, tourist spots become extremely crowded. As a result, there is a massive surge in demand for quick, portable meals that can be enjoyed in cars, trains, or parks, rather than waiting in long restaurant lines.
For active travelers looking to maximize their free time, Japanese “Konbini” (convenience store) food is incredibly convenient. This new onigiri lineup offers three key benefits:
- Zero Wait Time: Buy and eat immediately.
- No Cleanup: Simply dispose of the packaging when finished.
- Eat Anywhere: Enjoy authentic flavors one-handed, whether outdoors or in transit.
This lineup was developed with the hope that travelers can spend less time worrying about meals and more time making memories with family or preparing for their next destination.
Authentic Teppan-Grilled! Omelet Rice Onigiri with Shrimp Tomato Cream Sauce
A Western-style omelet rice onigiri that makes a bold visual impact.
- Product Name: Omelet Rice Onigiri with Shrimp Tomato Cream Sauce
- Price: 228 yen (approx. $1.60 USD, ₩2,215 KRW) / Tax Included: 246.24 yen
- Release Date: Rolling out from Tuesday, April 21
- Sales Area: Nationwide Japan (Hokkaido, Tohoku, Kanto, Koshinetsu, Hokuriku, Tokai, Shimane, Hiroshima, Yamaguchi. Okinawa starts April 28)
The highlight of this product is the quality of the omelet. Each one is carefully grilled on a dedicated factory iron plate (teppan) to achieve a “fluffy texture” that is difficult to replicate at home.
Inside, you’ll find a rich “Shrimp Tomato Cream Sauce.” The sweetness of the egg, the acidity of the tomato, and the savory depth of the shrimp harmonize for a luxurious taste. It’s a convenient way to experience the quality of a Japanese Western-style diner (yoshoku-ya) in the palm of your hand.
Hearty and Filling! Teritama Hamburger Onigiri
Perfect for refueling during your travels, this meat-focused onigiri offers a satisfying bite.
- Product Name: Teritama (Teriyaki Egg) Hamburger Onigiri
- Price: 238 yen (approx. $1.67 USD, ₩2,315 KRW) / Tax Included: 257.04 yen
- Release Date: Rolling out from Tuesday, April 21
- Sales Area: Nationwide Japan (Hokkaido, Tohoku, Kanto, Niigata, Hokuriku, Tokai, Shimane, Hiroshima, Yamaguchi, Kyushu, Okinawa. Kinki area starts April 28)
The star of the show, the hamburger patty, is grilled on an iron plate to bring out its savory aroma. The combination of juicy meat, sweet and savory “Teriyaki sauce,” and egg (tama) is a beloved flavor profile in Japan.
With its heavy, satisfying volume, it perfectly meets the needs of hungry, active travelers. The rich flavor is even more pronounced when enjoyed in the great outdoors.
Share with Family and Friends! Outing Onigiri Set (6 Pieces)
Starting April 28, a variety set perfect for sharing with friends or family will hit the shelves.
- Product Name: Outing Onigiri Set (6 Pieces)
- Price: 328 yen (approx. $2.30 USD, ₩3,190 KRW) / Tax Included: 354.24 yen
- Release Date: Rolling out from Tuesday, April 28
- Sales Area: Tohoku, Kanto, Niigata, Hokuriku, Gifu, Aichi, Mie
This set features six adorable, bite-sized onigiri. It includes three varieties: “Bamboo Shoot (Takenoko) Rice” to evoke the Japanese spring, the popular “Salmon and Wakame Seaweed Rice,” and the colorful “Nori, Egg, and Okaka (Dried Bonito Flakes) Rice.”
With two of each flavor, it’s easy for everyone to try a bit of everything. This set is incredibly convenient as a light snack for picnics or during long-distance travel.
Professional Quality “Beyond Homemade” at Seven-Eleven Japan
What connects all the products in this series is an uncompromising commitment to flavor. By incorporating artisan-like processes—such as cooking on dedicated iron plates—into the factory production lines, Seven-Eleven has achieved a high level of quality.
Choosing to “take a break from home cooking” can result in more quality time spent with loved ones. Be sure to add these blissful new onigiri from Seven-Eleven to your travel memories while in Japan.
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