Calbee, Inc. is set to release a new limited-edition flavor of its iconic “Kappa Ebisen” shrimp snack—a beloved Japanese staple for over 60 years. The new “Sesame Oil Scented Seaweed and Salt” flavor combines two distinct types of “Nori” (seaweed) with fragrant sesame oil, creating a savory experience perfect for the early summer season. This new variety will be available for pre-sale at konbini (Japanese convenience stores) nationwide starting April 27, 2026.
The Tradition and Evolution of “Kappa Ebisen,” a Long-Seller Celebrating 60 Years
Since its debut in 1964, “Kappa Ebisen” has been a leader in the Japanese snack market. Having celebrated its 60th anniversary in 2024, the brand continues to innovate. Seaweed-based flavors have historically been a huge hit in Japan, with notable past releases including “Seaweed Wasabi” in 1996 and “Korean Seaweed Flavor” in 2002.
The “Seaweed and Salt” series, launched as a summer exclusive since 2021, has seen growing sales every year. For 2026, Calbee decided to move the launch up to April to coincide with the refreshing “Shinryoku” (new green) season. By adding appetizing sesame oil to the classic Japanese “seaweed and salt” duo, they have achieved a deeper, more complex flavor profile.
Product Overview: “Kappa Ebisen Sesame Oil Scented Seaweed and Salt”
- Product Name: Kappa Ebisen Sesame Oil Scented Seaweed and Salt
- Content Volume: 64g (approx. 2.26 oz)
- Estimated Price: Around 170 JPY (approx. $1.15 USD) including tax
- Convenience Store Pre-sale Date: Monday, April 27, 2026
- General Release Date (Other Retailers): Monday, May 11, 2026
- Sales Area: Nationwide throughout Japan
Following the pre-sale in konbini, the product will become available in supermarkets and other general retailers after the “Golden Week” holidays in early May.
A Luxurious Harmony of Two Seaweed Types and Sesame Oil
The standout feature of this product is the meticulous selection of ingredients. Rather than using a generic seaweed flavor, Calbee uses two different types of marine botanicals: “Aonori” and “Yakinori.”
“Aonori” (Green Laver) provides a fresh, vibrant aroma that hits you the moment you open the bag. “Yakinori” (Roasted Seaweed) offers a deep umami and rich flavor that develops as you chew. Together, these two ingredients enhance the natural savory taste of the shrimp.
The addition of sesame oil provides a toasted nuttiness and a satisfying finish. Despite its light texture, the flavor embodies the brand’s famous “Yametsuki” concept: “Can’t stop, won’t stop.”
“Natural Shrimp” Process: Inspired by the Founder’s Memories
The secret to the deliciousness of “Kappa Ebisen” lies in the founder’s childhood memory of “River Shrimp Tempura,” a traditional Japanese home-cooked dish. These snacks are made by kneading whole natural shrimp into the dough and “roasting” (parching) them instead of deep-frying in oil.
This traditional method creates a healthy, crispy, and unique texture. Because the shrimp flavor is so robust, it pairs perfectly with strong secondary ingredients like sesame oil and seaweed, creating a synergistic effect rather than overpowering the base.
How Kappa Ebisen is made | Kappa Ebisen Website | Calbee Inc. 🇯🇵
Limited Edition Packaging Reflecting Early Summer Freshness
The package design emphasizes Japan’s appreciation for seasonality. Using “green”—the color of seaweed—as a base, the palette features bright, vivid colors that evoke the feeling of early summer sunlight.
The center of the bag boldly displays visuals of the seaweed and sesame oil, intuitively communicating the flavor profile. It is a refreshing, high-energy design intended to catch the eye on crowded konbini shelves.
Experience the Latest Flavors at a Japanese Konbini
The pre-sale starting April 27, 2026, is an excellent opportunity for anyone in Japan to experience the latest snack trends. It is an ideal companion for travelers during the May holidays or for a relaxing time at home.
While delicious on its own, it also serves as an excellent “Otsumami” (finger food/snack) for cold carbonated drinks or beer. The unique Japanese flavor combination of shrimp, seaweed, and sesame oil is sure to be a new discovery for international visitors as well.
Enjoy a Special “Taste of Japan” This Season
Why not celebrate the beautiful green season in Japan with the aromatic “Kappa Ebisen Sesame Oil Scented Seaweed and Salt”? Be sure to look for this special limited-time flavor at stores across the country.
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