
7-Eleven in Japan has launched an incredible ice cream sale, perfect for the year-end and New Year holiday season. For a limited time, from December 28, 2025, to January 3, 2026, five popular ice cream varieties, ideal for sharing with family and friends, will be available at special, delightful prices.
In Japan, there’s even a term called “winter ice cream” (fuyu aisu), as enjoying cold ice cream in a warm room is a beloved simple luxury during winter. These large multi-pack ice creams are especially useful during the New Year period when people often gather. Why not take this chance to try some of Japan’s classic ice creams?
Morinaga Milk Industry Pino Choco Assort (Multi-pack)

“Pino” is a chocolate-coated ice cream known for its appealing, easy-to-eat bite-sized pieces. It’s no exaggeration to say that everyone in Japan, from children to adults, knows this incredibly long-selling product. This assortment pack includes the classic vanilla, plus other flavors like almond and milk tea, so you can enjoy a variety without getting bored. It’s a perfect item for sharing at parties.
Usually priced at 650 yen (702 yen with tax), it is available at the great price of 540 yen (583.20 yen with tax) during the sale.
Morinaga & Co. Pari Pari Bar <Vanilla>

As the name suggests, this is a vanilla ice cream bar with layers of chocolate that have a fun, “pari pari” (crispy) texture. This unique texture continues to captivate many fans. The simple combination of vanilla and chocolate is a classic, delicious taste. Its light flavor makes you want to eat one after another. It comes in a pack of 8, perfect for the whole family to enjoy.
The regular price of 450 yen (486 yen with tax) is reduced to a special price of 380 yen (410.40 yen with tax).
Häagen-Dazs Assortment Box: Lovers Assort

Häagen-Dazs, the premium ice cream brand loved all over the world. This “Lovers Assort” is a dream-like box that brings together three popular classic flavors: “Vanilla,” “Strawberry,” and “Cookies & Cream.” Its rich, high-quality taste is perfect for dessert on a special day. It’s also the ultimate treat for yourself.
This premium ice cream, normally priced at 995 yen (1,074.60 yen with tax), can be purchased for 840 yen (907.20 yen with tax) during the sale period.
Häagen-Dazs Assortment Box: World’s Desserts Selection

Also from Häagen-Dazs, this is an assortment box recommended for those who want to enjoy slightly different flavors. Themed around “World’s Desserts,” this set includes sophisticated, specialty-shop-like flavors such as Tiramisu, Panna Cotta & Raspberry, and Caramel Tart. It’s a unique selection that makes you feel like you’re traveling the world.
Similar to the “Lovers Assort,” the regular price of 995 yen (1,074.60 yen with tax) is reduced to 840 yen (907.20 yen with tax).
Morinaga Milk Industry PARM Chocolate (Multi-pack)

“PARM” is an ice cream bar featuring smooth, melt-in-your-mouth vanilla ice cream enveloped in chocolate that gently melts in your mouth. As its name suggests, it is characterized by a high-quality, soft texture, as if gently wrapped in the palm of your hand. It has gained popularity as a daily premium ice cream for adults, perfect for when you want to feel a little luxurious.
This is the perfect opportunity to purchase it for 520 yen (561.60 yen with tax), down from the usual price of 610 yen (658.80 yen with tax).
Important Notes About the Sale
This special sale is being held at 7-Eleven stores across Japan, but there are a few points to note. The prices shown are discounted from 7-Eleven’s standard prices. As these are popular items, please be aware that some stores may run out of stock or may not carry them at all. Additionally, this campaign is only valid for in-store purchases and does not apply to delivery services like 7NOW.
The New Year period is a time when many people in Japan relax at home. Why not take advantage of this sale to enjoy some popular Japanese ice cream and have a wonderful time with family and friends in a warm room?
Source (Japanese): 対象のアイスお買得セール!期間中、人気のアイス全5種がうれしいお値引き!
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