Japanese convenience store giant, 7-Eleven, is launching a “Black Food Feature,” offering a fun culinary experience with visually striking foods. Starting Tuesday, November 11, 2025, familiar and popular products will appear in a surprising jet-black form at stores nationwide in Japan.
This campaign is part of the unique product development that Japanese convenience stores excel at, tailored to seasons and events. It’s filled with a playful spirit, inviting you to enjoy the contrast between the black appearance and the familiar, delicious taste. Why not enjoy this special, photo-worthy gourmet experience, available only for a limited time at 7-Eleven stores in Japan?
A Lineup of Jet-Black Products! 7-Eleven’s Black Food Feature
This feature includes a lineup of six products from a wide range of categories, from hot snacks to sweet breads and desserts. Each is a black-themed version of a classic product, developed not only for its surprising appearance but also for its delicious flavor.
Black Sukiyaki Spring Roll
Price: 139 yen (150.12 yen including tax)
Release Date: Sequentially from Tuesday, November 11
Sales Area: Nationwide in Japan
This item is a unique take on “sukiyaki,” a classic Japanese hot pot dish, transformed into a spring roll that can be enjoyed with one hand. Ingredients like beef seasoned with a sweet and savory soy-based sauce, onions, and glass noodles are wrapped in a black skin made with bamboo charcoal. The crispy wrapper gives way to the juicy, rich flavor of sukiyaki, offering a luxurious taste.
Zaku-Chiki (Jet-Black Double Pepper)
Price: 223 yen (240.84 yen including tax)
Release Date: On sale from Tuesday, November 4
Sales Area: Nationwide in Japan (Limited quantity)
This is a spicy fried chicken seasoned with black pepper. As the name “Zaku-Chiki” (Crunchy Chicken) suggests, it features an extra-crunchy coating. The combination of juicy chicken and the stimulating aroma of black pepper creates an addictive flavor that will whet your appetite.
Black Melon Pan
Price: 148 yen (159.84 yen including tax)
Release Date: Sequentially from Tuesday, November 25
Sales Area: Nationwide in Japan (Excluding some areas)
Melon Pan is a classic Japanese sweet bread, known for its cookie dough topping. This version is completely black, from the bread dough to the cookie crust. While its appearance is striking, the dough is kneaded with chocolate chips, offering a gentle sweetness.
Curry Stick Black
Price: 178 yen (192.24 yen including tax)
Release Date: Sequentially from Tuesday, November 25
Sales Area: Nationwide in Japan (Excluding some areas)
This is a visually fun savory bread (a type of bread with curry or other savory fillings) with a black dough coated in bright orange breadcrumbs. Inside, you’ll find a black curry filling that matches the exterior. This black curry has a fruity, European-style flavor and is mild in spiciness, making it a treat that everyone from children to adults can enjoy.
Hoobaringu Donut Black
Price: 168 yen (181.44 yen including tax)
Release Date: Sequentially from Tuesday, November 25
Sales Area: Nationwide in Japan (Excluding some areas)
As its name “Hoobaringu” (stuff-your-cheeks) suggests, this large donut, also entirely black, will make you want to take a huge bite. A fluffy, melt-in-your-mouth black dough is coated with smooth chocolate. Despite its dense appearance, it has a light texture, and you might find yourself finishing the large donut in no time.
Store-Baked Black Cookie
Price: 241 yen (260.28 yen including tax)
Release Date: Sequentially from Tuesday, November 18
Sales Area: Nationwide in Japan (Excluding some areas)
This large, store-baked cookie is sold exclusively at the “Seven Cafe Bakery” corners found in select stores. It’s a chocolate lover’s dream, made with a rich chocolate dough kneaded with chocolate and cocoa powders, and packed with chunky chocolate dice before being baked.
You can check for participating stores at this link:
https://www.sej.co.jp/products/sevencafebakery/
The “Black Food Feature” is packed with the kind of surprise and fun that only Japanese convenience stores can offer. If you’re in Japan, be sure to visit your local 7-Eleven to experience the contrast between their appearance and taste.
For more detailed information and to check availability in your area, please visit the official websites.
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