The “Jikkuri Kotokoto Kongari Pan” series, a familiar sight in Japan’s soup aisles, is now making an exciting debut as crispy rusks. M’colla, a collaborative brand from Mitsubishi Shokuhin, has recreated the flavor of Pokka Sapporo’s beloved soup as a snack. News has just broken that this can’t-miss new product for the winter will be pre-released at Lawson stores across Japan!
On cold winter days in Japan, people often crave warm soup, and among the choices, “Jikkuri Kotokoto” stands out as a nationally beloved instant soup brand cherished by many. It is characterized by its rich potage containing pieces of bread, and the taste of the bread, thoroughly soaked in the soup, is exceptional.
The new product, “Hitokuchi Rusk” (Bite-Sized Rusk), makes it possible to enjoy the unique deliciousness of “soup-soaked bread” easily, anytime, and anywhere. It comes in two flavors: “Rich Corn Potage” and “Rich Pumpkin Potage.”
In recent years in Japan, there has been a growing demand for “kobara-mitashi,” or small snacks to satisfy light hunger between work or study sessions, and the snack market continues to expand. Toasted bread-based snacks have become particularly popular, and this new product perfectly aligns with that trend.
Hitokuchi Rusk Jikkuri Kotokoto Rich Corn Potage Flavor
First is the “Hitokuchi Rusk Jikkuri Kotokoto Rich Corn Potage Flavor.”
A creamy and rich taste, almost as if you were drinking actual corn potage, spreads throughout your mouth. The natural sweetness of the corn and a deep richness, as if it were slowly simmered, are perfectly replicated. Paired with the crispy texture of the rusk, it creates a deliciousness that’s hard to stop eating once you start.
Each bag contains 31g, with a suggested retail price of 160 yen (excluding tax).
The general release is for a limited time, from Monday, January 12, 2026, to the end of March 2026. However, the most significant news is its pre-release at Lawson stores across Japan, starting on Tuesday, December 23, 2025. If you want to be among the first to experience this new flavor, be sure to check your local Lawson.
Hitokuchi Rusk Jikkuri Kotokoto Rich Pumpkin Potage Flavor
The other flavor is the “Hitokuchi Rusk Jikkuri Kotokoto Rich Pumpkin Potage Flavor.”
This is a masterpiece that exquisitely balances the natural, gentle sweetness of pumpkin with the smoothness of potage. It also features the rich flavor characteristic of the “Jikkuri Kotokoto” brand, which brings out the best in its ingredients. It’s a heartwarming flavor that pumpkin lovers will find irresistible.
This version also contains 31g and has a suggested retail price of 160 yen (excluding tax).
The release period is the same as the corn potage flavor, from Monday, January 12, 2026, to the end of March, but it will also be available for pre-release at Lawson stores across Japan starting Tuesday, December 23, 2025.
M’colla: The Collaborative Brand Delivering “Delicious Surprises”
The developer of these unique products is a brand called “M’colla.” This is a special collaborative brand from Mitsubishi Shokuhin, which partners with various food manufacturers to create original products under the theme of “delicious surprises.”
M’colla, which has created many buzzworthy products in the past, has now teamed up with Pokka Sapporo’s flagship product, “Jikkuri Kotokoto.” This collaboration came to fruition from a desire to allow everyone to enjoy the familiar taste of the soup in a completely new form of snack.
This is a product we urge not only long-time fans of “Jikkuri Kotokoto” to try, but also snack enthusiasts who love new things. It is perfect for snack time and also as a late-night bite when you’re just a little hungry. It is sure to be an unmissable item at Japanese Konbini this winter.
Source (Japanese): 「じっくりコトコト こんがりパン」がラスクになった！ M’collaブランドから新商品2品を発売
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