Japanese convenience stores are not just places to buy groceries; they are hubs for Japanese pop culture. Today, Saturday, January 24, 2026, Taito Corporation launched the “Taito Kuji Dom Dom Hamburger Vol. 2” at participating locations such as FamilyMart stores nationwide.
“Kuji” refers to a character lottery popular in Japanese convenience stores where every ticket is a winner (no losing tickets). The theme this time is “Dom Dom Hamburger,” which boasts a cult following as Japan’s oldest hamburger chain. The lineup features items that fuse Japan’s unique “Kawaii” (cute) culture with a touch of quirkiness, including limited-edition colored mascots named specifically for this lottery and plush toys of unique menu items created in response to passionate fan requests.
The highlight of this collection is its unique naming sense and overwhelming visuals. The “Whole Crab Burger,” which took first place in a fan survey of menu items people wanted to see as merchandise, has unexpectedly appeared as a plush toy. It even faithfully recreates the detailed setting of being “Mild Curry Sauce” flavored. From high-impact items to practical goods that blend into daily life, this lineup allows you to fully enjoy the unique worldview of Dom Dom Hamburger.
A Prize: Very Big Plushie “Umeboshi” (Large)
The first thing that catches your eye is the A Prize, the “Very Big Plushie Umeboshi Large.” While “Umeboshi” usually refers to a traditional Japanese pickled plum, here it is the name of the red elephant character. It has been sized up from the first volume to a huggable size of about 45cm (approx. 17.7 inches). Worth noting is the “fluffy” feel of the fabric.
Just placing it in a room gives it an overwhelming presence that seems to soften the atmosphere. The uniqueness of the name “Umeboshi” combined with the fluffy red body doubles its adorableness. For those looking to create a space of Japanese “Iyashi” (healing), this is truly the perfect item.
B Prize: Cushion “Karinto Manju”
Next is the B Prize, a cushion with a motif of the “Karinto Manju,” which boasts deep-rooted popularity as a side menu item at Dom Dom Hamburger. A Karinto Manju is a traditional Japanese sweet made by deep-frying dough kneaded with brown sugar. This has been reproduced in a big size of about 42cm (approx. 16.5 inches), featuring a distinct brand mark design of the mascot character “Domzo-kun.”
Its round form, just like a real Karinto Manju, combines realism and cuteness that might make you hungry just by leaving it on your sofa or bed. It is the perfect item to add a touch of Japanese playfulness to your interior.
C Prize: Mascot Collection
The C Prize is a “Mascot Collection” that tickles the collector’s spirit. These palm-sized mascots are about 12cm (approx. 4.7 inches) tall and come in five color variations. What you should pay attention to are the unique names given by Dom Dom Hamburger.
They are named “Umeboshi” (Pickled Plum), “Azuki” (Red Bean), “Fujisan” (Mt. Fuji), “Okayu” (Rice Porridge), and “Sumisan” (Charcoal)—names that are Japanese-style, friendly, and associated with their colors. They come with ball chains, so you can attach them to your bag or backpack and go out together. It would be fun to take “Azuki” with you today and “Fujisan” tomorrow, depending on your mood.
D Prize: Mamezara Collection
The D Prize, “Mamezara (Small Dish) Collection,” gives a sense of Japanese dining culture. Mamezara are small plates used for condiments or soy sauce. These are a convenient size of about 10cm (approx. 3.9 inches) and come in five different designs.
Featuring designs of Dom Dom Hamburger icons and menu items, they are stylish not only as serving plates for meals but also as accessory trays or key holders. They come in a “Blind Box style” where you cannot choose the variety, but no matter which one you get, it is sure to become an accent on your dining table. It is a lovely collection that will make you want to collect them all and line them up.
E Prize: Hand Towel Collection
The E Prize lineup features the highly practical “Hand Towel Collection.” These hand towels are about 25cm (approx. 9.8 inches) square and also come in five designs.
The wonderful thing about this item is the attention to detail in the packaging. They come in a package inspired by a hamburger box, giving you the excitement of having ordered takeout. The finish is so good you might feel it’s a waste to take it out of the box, making it sure to please as a Japanese souvenir or a small gift. The towels themselves feature menu illustrations and other designs that will lift your spirits every time you use them.
F Prize: Clear File & Sticker Set
The F Prize is a “Clear File & Sticker Set” useful around your desk. It includes an A4 size clear file folder and a sticker about 8cm (approx. 3.1 inches) in size.
With designs named after each mascot, you can incorporate Dom Dom-style playfulness into your everyday stationery. The stickers are also great for customizing your PC or smartphone case. Try to pull your favorite design from the five available types.
LH Prize: Plushie Whole Crab Burger Mild Curry Sauce ver.
And for the person who draws the very last ticket of the lottery, the LH (Last Happy) Prize offers a shocking item: the “Plushie Whole Crab Burger Mild Curry Sauce ver.”
The plushie of the “burger with a whole soft-shell crab sandwiched inside,” which was very popular in the first volume, has appeared this time as a Mild Curry Sauce flavor version. It is about 40cm (approx. 15.7 inches) in size, faithfully reproducing even the crab claws protruding from the buns. Its visual impact is tremendous, and having it in your room is guaranteed to be a conversation starter. Those who get their hands on this long-awaited fan item can be said to be very lucky.
Double Chance Campaign and Extra Happy Prize
The fun doesn’t end after you draw the lottery. In the “WH (Double Happy) Prize,” which you can enter via the website using the ID number on your ticket stub, 30 people will be selected by lottery to win the same “Plushie Whole Crab Burger Mild Curry Sauce ver.” as the LH Prize.
Furthermore, there is an “EXH (Extra Happy) Prize” you can enter using the stub from the F Prize, where 100 people will win the A Prize “Very Big Plushie Umeboshi Large.” No matter the result of your draw, it is a nice point that you have another chance.
This lottery condenses the unique worldview of Dom Dom Hamburger. From large plushies to practical goods, every item is something you will “instinctively want.” In particular, the “Umeboshi” and “Crab Burger” plushies have the power to make you smile just by looking at them.
If you are staying in Japan this weekend and have a FamilyMart or participating store nearby, please look for this lottery. It might add a piece of unique Japanese entertainment to your daily life.
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