A powerful tag team between Japan’s immensely popular smartphone RPG “Monster Strike” (commonly known as “Monst”) and the major Japanese convenience store (konbini) chain “FamilyMart” is happening once again.
Starting Tuesday, April 14, 2026, the collaboration campaign “FamilyMart x Monster Strike: Friendship Combo Activated!” will launch at approximately 16,400 FamilyMart stores across Japan. This special event blends Japan’s gaming culture with convenience store accessibility, offering exclusive goods featuring new illustrations, a stamp rally for luxury prizes, and the famous “Ichiban Kuji” character lottery.
A Massive Campaign by Japan’s Leading App “Monst” and FamilyMart
“Monster Strike” is an action RPG known for its exhilarating “pull-and-fling” gameplay, where players bounce monsters off enemies. Its standout feature is the four-player cooperative multiplayer, a style that symbolizes Japanese mobile gaming culture where friends and family play together in person.
FamilyMart’s first collaboration, the “Juicy Festival” in October 2024, was a massive success, making this the highly anticipated second round. The campaign features characters from the latest anime “Monster Strike: Dead Verse Reloaded,” which has been airing in Japan since October 2025—a dream come true for fans.
The main visual features specially drawn designs of characters like Linne and Jugemu, who hold the key to the anime’s story, along with the overwhelmingly charismatic Lucifer, a true icon of the Monst world.
Get It Instantly! Exclusive “Smartphone Stand Keychains” with Qualifying Purchases
The highlight of the campaign is the exclusive merchandise given on the spot to those who purchase two qualifying beverages. This time, the lineup features “Smartphone Stand Keychains,” which are both practical and collectible.
- Campaign Period: Starts April 14, 2026 (Tue) at 10:00 AM
- How to Get: Purchase two qualifying “Morinaga in Jelly” pouches simultaneously.
- Prizes: Smartphone Stand Keychains with exclusive illustrations (5 types in total).
These are available in limited quantities and will end as soon as they are gone. If you plan to visit Japan or are a local fan, we recommend checking early.
Exclusive Character Lineup
The five characters illustrated for this campaign each boast a unique and charming visual style.
- Jugemu: A new character playing a vital role in the latest anime.
- Nike: The goddess of victory, standing tall and dignified.
- Linne: A mysterious character who holds the key to the story.
- Lucifer: The “face” of Monster Strike and an incredibly popular character.
- Camael: A stunning visual featuring impressive and powerful wings.
The qualifying products are various “Morinaga in Jelly” pouches, a popular energy supplement drink among busy Japanese professionals and gamers. Since they provide quick nutrition during quest grinds, they are the perfect choice for “Strikers” (Monster Strike players).
Win Rewards via the “FamiPay” App! Stamp Rally Campaign
A lottery campaign using FamilyMart’s original smartphone app, “FamiPay,” will also be held. By purchasing qualifying products and collecting stamps, players can win points exchangeable for in-game items.
- Purchase Period: April 14, 2026 (Tue) – April 27, 2026 (Mon)
- Application Period: April 14, 2026 (Tue) – May 1, 2026 (Fri)
Show your FamiPay app when purchasing “in Jelly” to earn one stamp per item.
- 3 Stamps: 100 Monst Points (2,500 winners)
- 4 Stamps: 250 Monst Points (1,400 winners)
- 5 Stamps: 10,000 yen ($66.50 USD) worth of FamiPoints (10 winners)
Note: Monst Points can be exchanged for Orbs (in-game currency) and other items on the dedicated web shop.
Integrated with Location-Based Play! FamilyMart Appears in “Monspot”
Monster Strike features a location-based function called “Monspot,” where items appear at specific real-world map locations. During the event, FamilyMart stores across Japan will appear as “Famima Spots” in the game.
- Implementation Period: April 14, 2026 (Tue) – April 27, 2026 (Mon)
By tapping these spots, players can enter a FamiPay lottery once a day. A total of 300,000 winners will receive points or rights to purchase exclusive content.
Luxury Rewards in the Lottery
- 1st Prize: 1,000 yen ($6.65 USD) worth of FamiPoints
- 2nd Prize: 240 yen ($1.60 USD) worth of FamiPoints
- 3rd Prize: 5 yen ($0.03 USD) worth of FamiPoints
- 4th Prize: Serial code for purchasing exclusive bromides (photos)
Fourth-prize winners can use the serial code at the in-store multi-copy machine to print and purchase high-quality original photos. Why not test your luck at a nearby FamilyMart during your daily commute?
Full details will be available on the FamilyMart | Apple & Google x Monst Collaboration Campaign 🇯🇵 after April 9 (Thu) 4:00 PM JST.
Available at In-Store Copiers! “Famima Print” Exclusive Bromides
Exclusive content will also appear on “Famima Print,” a service utilizing the high-performance multi-copy machines found in Japanese convenience stores.
- Sales Period: April 14, 2026 (Tue) 10:00 AM – July 13, 2026 (Mon)
- Price: L-size bromides (approx. 3.5″ x 5″) for 300 yen ($2.00 USD) each (approx. 0.04 lbs / 20g per print)
- Types: 5 types (choose your favorite design)
You can keep the beautiful illustrations of the exclusive characters as high-quality photo prints. They are perfect as souvenirs or for your personal collection.
Stunning Figures are the Highlight! “Ichiban Kuji Monster Strike 2026”
Starting April 18 (Sat), the latest edition of “Ichiban Kuji”—Japan’s popular “no-lose” character lottery—will go on sale.
- Product Name: Ichiban Kuji Monster Strike 2026
- Price: 710 yen (780 yen with tax / $5.20 USD) per draw
- Release Date: Rolling out from April 18, 2026 (Sat) 10:00 AM
- Participating Stores: Approximately 4,000 FamilyMart stores across Japan
The top prize this time is a powerful figure of the popular character “El: Banishing Mode.” The detailed sculpting showcases the high quality of Japanese hobby craftsmanship. Other prizes include visual posters and practical lifestyle goods.
Win an Exclusive Acrylic Stand with Gift Card Purchases!
A special lottery campaign will also target purchasers of Apple Gift Cards or Google Play Gift Cards.
- Campaign Period: April 14, 2026 (Tue) – May 4, 2026 (Mon)
- Qualifying Products: Apple Gift Card or Google Play Gift Card (5,000 yen / $33.25 USD or more)
By purchasing a qualifying card during the period and applying via the special website, 100 winners will be chosen by lottery to receive an “Exclusive Illustrated Acrylic Stand 5-Piece Set.”
This project aligns perfectly with Japan’s app-billing culture and is a great opportunity for users who want to enhance their gaming experience.
FamilyMart | Apple & Google x Monst Collaboration Campaign 🇯🇵
FamilyMart’s “Ichiban Challenge”
FamilyMart will celebrate its 45th anniversary in September 2026. Under the slogan “The Ichiban Challenge: Creating Many of Your Favorites,” the company promises to provide “exciting and fun” experiences for its customers.
This Monster Strike collaboration is designed as “multi-faceted entertainment” that spans across apps, physical stores, and game screens, rather than just simple product sales.
Keep an eye on this “festival” starting April 14—a prime example of the latest collaboration experiences provided by Japanese convenience stores.
Famima x Monst Friendship Combo Activated! | Campaign | FamilyMart 🇯🇵
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