Japan’s major convenience store chain “Seven-Eleven” and supermarket “Ito-Yokado” have announced a unique collaboration with the global streaming service “Netflix,” marking their first-ever partnership. As part of a Black Friday campaign starting November 15, 2025, a massive lineup of up to 26 items—the largest scale of its kind in the country—will be released in limited quantities. From this collection, we will introduce 13 special products primarily available at Seven-Eleven.
An Unprecedented Collaboration Comes to Life!
This project was jointly developed over the course of about a year. It merges the high-quality product development expertise of Seven-Eleven and Ito-Yokado with the creative world of Netflix. The package design, supervised by Netflix, features a stylish look based on the brand’s iconic red and black color scheme. The goal is to add a new value of “fun” to “deliciousness” and deliver an “exciting experience” to many people. This is also a project of special significance for Netflix, as it celebrates the 10th anniversary of its service launch in Japan.
A Look at the Exclusive Product Lineup
Now, let’s take a look at some of the exciting products. You’ll find a variety of playful items that are perfect companions for your binge-watching sessions.
Netflix Seven Premium Gold: Kin no Black Margherita
The popular “Kin no Margherita” pizza from Seven Premium’s high-end “Gold” line makes its debut in a surprising new form. This special pizza features a black dough inspired by Netflix, beautifully contrasted by the red of the tomato sauce. It has a powerful, garlicky flavor and is priced at 698 yen (753.84 yen including tax). This product will be sold at a wide range of stores including Seven-Eleven, Ito-Yokado, York Benimaru, and Izumi.
Netflix Spicy Black Chige Ramen
This chige ramen also makes a visual statement with its black soup. Based on the umami of clams and fish sauce, its chili pepper spiciness will whet your appetite. It also includes a fun twist: adding the separate “flavor-changing pack” alters the soup’s color and taste. The price is 278 yen (300.24 yen including tax) and it’s available at Seven-Eleven, Ito-Yokado, and other affiliated stores.
Netflix Black Tonkotsu Mazesoba
An impactful mazesoba (soupless ramen) featuring a rich tonkotsu broth enhanced with black garlic oil (mayu). It’s served with a generous portion of mayonnaise, creating a combination that results in an addictive flavor. The price is 278 yen (300.24 yen including tax). This product is also available for purchase at Seven-Eleven and Ito-Yokado-affiliated supermarkets.
Netflix Spicy Black Curry
A thrillingly spicy black curry with a unique package design. Amidst the aroma and heat of the spices, you can taste the sweetness and umami of sautéed onions, giving it a deep, complex flavor. The price is 398 yen (429.84 yen including tax) and it will be sold at Seven-Eleven, Ito-Yokado, Izumi, and other stores.
Netflix Caramel Popcorn
When you think of a binge-watching snack, popcorn is the classic choice. This collaboration introduces a popcorn with a perfectly balanced caramel coating, offering a delightful mix of lightly coated and richly flavored pieces. It’s a taste you can enjoy to the very last kernel without getting tired of it. The price is 198 yen (213.84 yen including tax).
Netflix Caramel Corn: Koku Koku Salted Caramel Flavor
The popular Japanese snack “Caramel Corn” also gets a special makeover. The corn puffs catch the eye with their vibrant red color, inspired by Netflix’s signature hue. Made with Guérande salt from Brittany, France, the mild saltiness enhances the sweetness of the caramel. The price is 158 yen (170.64 yen including tax).
Netflix Midnight Boost 250ml & Twilight Tropical 250ml
Two energy drinks perfect for your relaxation time are also being released. These drinks are characterized by “three zeros”: zero caffeine, zero sugar, and zero calories. They might just be the perfect choice for when you want to stay up late enjoying movies and TV shows. The price is 218 yen each (235.44 yen including tax).
Netflix Choco Gummy: Milk Tea Flavor & Hojicha Latte Flavor
Two types of unique gummies that offer a little taste of luxury will also be available. The milk tea-flavored gummy is coated in white chocolate, and the hojicha (roasted green tea) latte-flavored gummy is also coated in a smooth white chocolate. You can easily enjoy these distinctly Japanese flavors. The price is 198 yen each (213.84 yen including tax).
Netflix Black Wasabeef
Japan’s long-selling potato chip “Wasabeef” appears as black chips for this collaboration. While keeping the same great taste—the sharp kick of wasabi and the umami of beef—its appearance has been boldly transformed. The package features a limited-edition design including the character “Wasa-mo.” The price is 158 yen (170.64 yen including tax).
Netflix Grilled Scallop Frills (Changja Flavor) & Umai-ika (Butter Soy Sauce Flavor)
The lineup also includes snacks that are perfect to enjoy with alcoholic beverages. The “Grilled Scallop Frills” uses domestic scallops and is seasoned with a spicy changja flavor. The “Umai-ika” is characterized by the savory aroma of butter soy sauce and a crunchy texture. The price for the “Grilled Scallop Frills” is 198 yen (213.84 yen including tax), and the “Umai-ika” is 158 yen (170.64 yen including tax).
All the products introduced here will be launched in limited quantities starting Saturday, November 15, 2025. This uniquely Japanese collaboration is sure to make your everyday meals and relaxation time even more enjoyable. If you are in Japan or plan to visit, why not check out your local Seven-Eleven or Ito-Yokado and try these special products?