Lawson Store 100, which operates throughout Japan, will hold the “Unstoppable April Savings!” campaign from April 1 to April 28, 2026, to support your daily diet. This campaign offers bonus points and discount coupons focusing on bread and rice (staple foods).
Lawson Store 100 is a “Konbini” (convenience store) characterized by price points that are even more budget-friendly than standard Lawson stores. With rising prices, this campaign—allowing you to purchase essential daily meal items at a great value—is a significant benefit for both travelers visiting Japan and local residents. The campaign is structured in two phases, with the target products changing between the first and second halves.
Phase 1: Bread Takes Center Stage! Enjoy Breakfast and Snacks Smartly with “Great Deals on Regular Bread”
The first phase, running from April 1 to April 14, 2026, focuses on the bread category. Items convenient for busy mornings starting a new life or as snacks during travel will be available at better prices than usual.
Get Bonus Points with the Popular Donut Series
For one week, from April 1 to April 7, 2026, a bonus point promotion will be held. For every purchase of one item from Lawson Store 100’s original brand “with DONUTS” series, you will receive 10 bonus points (worth 10 yen / approx. $0.07 USD).
This series offers a wide variety, making it an easy way to enjoy Japanese “konbini” sweets. It is a great chance to earn points efficiently while choosing your favorite donuts.
Save on Your Next Visit! Coupons Issued with the Purchase of 5 Popular Bread Items
From April 8 to April 14, 2026, receipt coupons will be issued. When you purchase any one of the five target popular bread items, a “30 yen (approx. $0.20 USD) discount coupon” for your next shopping trip will be printed on your receipt.
This coupon can be used for all bread items bearing the mark of Lawson Store 100’s private brand “VL (Lawson Value Line).”
The five items eligible for coupon issuance are:
- 3-Type Assorted Roll
- Old-Fashioned Croquette Roll (Bread featuring a “Korokke,” a Japanese staple deep-fried potato patty)
- Milk Bread (Made with Hokkaido milk)
- Ham Croissant
- Cabbage Menchi-katsu Roll (Bread with a breaded and fried minced meat cutlet and cabbage)
The lineup is diverse, ranging from hearty rolls to bread with the gentle flavor of Hokkaido milk. The coupon redemption period is from April 8 to April 21. Since up to 30 coupons can be issued in a single transaction, it is also suitable for bulk buying.
Phase 2: Hearty Meals for Big Appetites! Onigiri and Curry Highlight “Great Deals on Regular Meals”
The second phase, starting April 15, focuses on “rice,” the heart of the Japanese diet. This is perfect for those who want to keep lunch or dinner costs low.
50 Yen Off a Bento with One Onigiri? An Amazing Receipt Coupon
From April 15 to April 21, 2026, purchasing any type of Onigiri (Rice Balls) will grant you a “50 yen (approx. $0.33 USD) discount coupon” on your receipt, applicable to all Bento (boxed lunch) items on your next visit.
Onigiri is beloved as Japan’s soul food. Not only individual rice balls but also multi-packs and sets with side dishes are eligible. Simply by buying the onigiri you eat daily, you can save even more on your next bento. The coupon redemption period is from April 15 to April 28.
The Ultimate Duo: Curry and Rice Set Discounts
From April 15 to May 5, 2026, a bundle discount will be offered for the simultaneous purchase of packaged rice and retort curry (pre-cooked curry pouches). When you buy one target packaged rice and one “Tokumori” (extra-large) curry series item as a set, you will receive an immediate 30 yen (approx. $0.20 USD) discount.
The target products are as follows:
Target Rice (Choose one)
- Soft Rice: 200g (approx. 7 oz)
- Tokumori (Extra-Large) Rice: 300g (approx. 10.6 oz)
Target Curry (Choose one)
- Tokumori Curry (Mild, Medium, Hot, Extra Hot): 300g (approx. 10.6 oz) each
- VL Tokumori Curry (Mild, Medium, Spicy, Extra Hot): 300g (approx. 10.6 oz) each
The “Tokumori” series is highly satisfying with its large 300g (approx. 10.6 oz) capacity. Since there are four spice levels to choose from, you can combine them to suit your preference. We also recommend stocking up for busy days.
Please note that this campaign is held exclusively at “Lawson Store 100” nationwide. It will not be held at regular Lawson or Natural Lawson stores. Product availability may vary by region or store. For details, please check the in-store POP advertisements. Let’s make the most of Lawson Store 100 in April and enjoy delicious Japanese meals wisely!
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