Japanese convenience stores are always a place for new discoveries. This time, “Natural Lawson,” known for its health-conscious product lineup, is launching a groundbreaking new product specifically for those with sensitive digestive concerns.
On November 18, 2025, Natural Lawson will begin carrying “My Flora Free.” This noteworthy plant-based drink is the first lactic acid bacteria beverage in Japan to receive international “Low-FODMAP” certification.
What is “My Flora Free”?
“My Flora Free” was developed to help everyone confidently continue their “chokatsu” (gut health) routine.
It has the light, refreshing taste of a lactic acid beverage. Since its main ingredient is rice, it contains almost no lactose, which is characteristic of dairy products. This makes it a great choice for those who experience discomfort after drinking milk.
Release Date: Tuesday, November 18, 2025
Price: 259 JPY (tax included)
Volume: 100ml
Available at: Natural Lawson stores in the Tokyo metropolitan area of Japan (excluding some locations)
Development Background: Addressing Diverse Digestive Concerns
The developer, Nomura Dairy, has been creating products for many years as a specialized gut health manufacturer under the concept of “nurturing the stomach.”
Their existing product, “Synbiotics My Flora,” is popular as a Food with Function Claims for those prone to constipation. However, digestive issues are not limited to constipation. The new “My Flora Free” was born from the desire to help people with more delicate concerns continue their gut health journey with peace of mind.
The New Standard in Gut Health: What is “FODMAP”?
By the way, you might be hearing the term “FODMAP” for the first time. It’s a new keyword in the world of gut health.
In fact, some foods generally considered good for the gut—like yogurt, mushrooms, natto, and sweet potatoes—contain high amounts of certain carbohydrates (FODMAPs). For some people, these can cause discomfort, such as a gurgling stomach. “Low-FODMAP” refers to foods that are low in these specific carbohydrates and is gaining attention worldwide.
Three Key Features of “My Flora Free”
This drink has three major features designed with your stomach in mind.
Feature 1: Gentle, Low-FODMAP Formula
“My Flora Free” eliminates the specific carbohydrates (FODMAPs) that can cause stomach rumbling, allowing more people to drink it with confidence.
Feature 2: A Special, Globally Recognized Probiotic
Each 100ml bottle contains 10 billion live plant-based lactic acid bacteria. The specific strain used is “LP299V,” which has the distinction of being one of the most clinically studied probiotics in the world. In Japan, Nomura Dairy holds the exclusive rights to use this bacterium.
Feature 3: Body-Friendly and Sugar-Free
Health-conscious consumers will be pleased to know it is sugar-free. The drink is finished with natural sweetness from ingredients like fruit.
Using Local Blessings: Rice from Hiroshima Prefecture
Part of the rice used as the main ingredient for “My Flora Free” is sourced from Hiroshima Prefecture, where the manufacturing plant is located. Through community-rooted product development, the company is also contributing to creating new value for Japanese rice.
About Natural Lawson
“Natural Lawson” is a special concept store operated by the major convenience store chain Lawson, primarily in the Tokyo metropolitan area. Under the theme “Because it’s every day, we care,” it offers a wide range of health-oriented products that support a beautiful, healthy, and comfortable lifestyle. It is a particularly popular convenience store among women.
About the Manufacturer: Nomura Dairy Co., Ltd.
The manufacturer, Nomura Dairy, is a historic company founded as a dairy farm in 1897. While they produced dairy products for many years, they have shifted their business focus with the times and now specialize in plant-based lactic acid bacteria fermentation technology and gut environment research. Despite having “Dairy” in its name, it is a unique, specialized manufacturer that no longer produces cow’s milk.
Whether you have sensitive digestive concerns or are simply interested in the latest healthcare trends in Japan, be sure to look for it on your next visit to Natural Lawson.