To celebrate the birthday of “Leo,” the official mascot of the Japanese professional baseball team “Saitama Seibu Lions,” special content prints have been released at 7-Eleven stores all across Japan.
Starting from December 5, 2025, these “LEO 2025 BIRTHDAY Commemorative Bromide Photos” can be purchased from the multi-functional multi-copy machines located inside the stores.
A “bromide photo” is a collectible photo print of idols, anime characters, or sports athletes, making it an essential part of Japanese fan culture. These commemorative bromide photos are a must-have item not only for baseball fans but also for anyone who loves Japan’s “kawaii” mascot culture.
The World of Exclusive Goods You Can Buy at Convenience Stores
Japanese convenience stores, commonly known as “conbini,” are more than just grocery stores. They function as an essential infrastructure supporting daily life, offering services from paying utility bills and issuing tickets to printing exclusive content like this.
In particular, 7-Eleven’s “Content Print (Seven Print)” service is a groundbreaking feature that allows you to instantly print digital content from various genres onto high-quality photo paper. For travelers, it’s a unique way to create a tangible memory of their trip.
A Must-See for Baseball Fans! Leo, the Mascot Designed by Osamu Tezuka
The star of this event, “Leo,” is not just any team mascot. He is a character with a rich history, designed by none other than Osamu Tezuka, one of Japan’s most legendary manga artists and the creator of “Astro Boy” and “Kimba the White Lion.” His adorable appearance has been loved by fans for nearly half a century.
Being able to easily get these specially designed bromide photos celebrating Leo’s birthday at a convenience store is surely the best gift for fans.
“LEO 2025 BIRTHDAY Commemorative Bromide Photo” Product Details
10 Different Commemorative Bromide Designs
This collection offers a choice of 10 different designs. It’s a highly collectible lineup featuring Leo in various poses and expressions.
Sales Period and Price
The sales period is limited to about two months, from Friday, December 5, 2025, to Saturday, January 31, 2026. Be sure to check it out during your stay in Japan.
The price varies depending on the size of the photo paper.
・L-size (Standard photo size): 300 yen per print (tax included)
・2L-size (Large photo size): 400 yen per print (tax included)
The L-size is a standard photo size (approx. 89x127mm), while the 2L-size is a larger format (approx. 127x178mm), recommended for those who want to enjoy the designs in a more dynamic way.
For more detailed information, please visit https://www.sej.co.jp/products/bromide/lbbromide2512/?utm_source=prtimes&utm_medium=release&utm_campaign=bromide_lbbromide2512.
How to Purchase in 2 Easy Steps!
There are two main ways to purchase from the multi-copy machine. Even if you’re not confident with Japanese, you can use your smartphone for intuitive operation, so there’s no need to worry.
Method 1: Use a Print Reservation Number
First, select “Print” on the touch panel of the multi-copy machine inside the 7-Eleven store.
Next, select “Net Print.”
Enter the 8-digit alphanumeric “Print Reservation Number” for your desired design, which you can find beforehand at https://www.sej.co.jp/products/bromide/lbbromide2512/?utm_source=prtimes&utm_medium=release&utm_campaign=bromide_lbbromide2512. Follow the on-screen instructions, and your bromide photo will be printed shortly.
Method 2: Use a QR Code
Another method is to use a QR code. This might be even easier as it saves you the trouble of typing in a number.
First, access https://www.sej.co.jp/products/bromide/lbbromide2512/?utm_source=prtimes&utm_medium=release&utm_campaign=bromide_lbbromide2512 on your smartphone and display the QR code for the product you want.
Select “Purchase with QR Code” on the multi-copy machine and simply hold the displayed QR code over the reader. Then, just follow the on-screen instructions to complete your purchase easily.
Perfect for Travel Souvenirs and Mementos
These commemorative bromide photos are a great opportunity to experience Japan’s professional baseball and character culture. You can search for participating stores at https://www.sej.co.jp/shop/index/, but they are generally available at 7-Eleven stores all across Japan.
The 7-Eleven “Content Print” service also offers content from various other genres, such as anime and games. For more details, please check out https://www.sej.co.jp/products/bromide.html.
Why not take advantage of this unique service, characteristic of Japanese convenience stores, to get a special souvenir just for you?