“Milky,” the long-selling candy manufactured by Japanese confectionery maker Fujiya, is celebrating its 75th anniversary since its launch. To celebrate this commemorative year, new baked goods expanding the world of Milky are being released.
From Tuesday, February 17, 2026, the following two products will be available across Japan:
- Peko-chan Milky Donut Cookie: Inspired by popular items from Fujiya’s donut specialty store, “Peko-chan milky Donut”.
- Peko-chan Milky Pie: A popular item re-released with improved texture.
These items can be purchased at Japanese supermarkets and convenience stores.
Expressing the Taste of Donuts in a Soft Cookie: “Peko-chan Milky Donut Cookie”
Fujiya operates a donut specialty store called “Peko-chan milky Donut.” This new product reproduces the taste and shape of the “milky Donut” sold at that specialty store in the form of a moist soft cookie.
The dough is kneaded with “Sweetened Condensed Milk,” a defining characteristic of “Milky.” This enhances the unique milk flavor while adding a savory, donut-like aroma.
The package features a large illustration of Fujiya’s mascot character, “Peko-chan,” and the donut specialty store’s logo. It is a special design that also includes the 75th-anniversary logo.
Product Details
- Product Name: Peko-chan Milky Donut Cookie
- Release Date: Tuesday, February 17, 2026
- Sales Area: Nationwide Japan
- Content: 168g (approx. 5.9 oz / including individual wrappers)
- Price: Open Price (set by retailers)
Small Bag Sizes Convenient for Konbini Users
In line with Japanese convenience store (Konbini) culture, convenient small bag sizes will be released simultaneously.
These sizes meet the needs of those who want to “eat just a little” or “carry it around in a bag.” They will be available primarily at select stores such as convenience stores. They are also perfect as snacks for trips in Japan.
Product Details (Small Bag)
- Product Name: 60g Peko-chan Milky Donut Cookie
- Release Date: Tuesday, February 17, 2026
- Sales Area: Nationwide Japan (Primarily limited to convenience stores)
- Content: 60g (approx. 2.1 oz / including individual wrappers)
- Price: Open Price
“Peko-chan Milky Pie” Returns with Increased Crispiness
The “Milky Pie,” which was sold for a limited time in July 2025, has returned with a renewal. Compared to the previous version, both the “Milky feel (milk flavor)” and “crispiness” have been enhanced.
The greatest feature of this pie is the structure of the dough. It combines cookie dough using “Milky” condensed milk with pie dough. This creates a deep texture different from ordinary pies. The carefully baked dough offers a simple yet gentle milk flavor that spreads in your mouth.
Product Details
- Product Name: Peko-chan Milky Pie
- Release Date: Tuesday, February 17, 2026
- Sales Area: Nationwide Japan
- Content: 110g (approx. 3.9 oz / including individual wrappers)
- Price: Open Price
Small Bag Size Also Available for Pies
Like the donut cookies, a small bag size is also prepared for the pies. This size is suitable for work breaks or snacks while traveling.
Product Details (Small Bag)
- Product Name: 45g Peko-chan Milky Pie
- Release Date: Tuesday, February 17, 2026
- Sales Area: Nationwide Japan (Primarily limited to convenience stores)
- Content: 45g (approx. 1.6 oz / including individual wrappers)
- Price: Open Price
Background of Product Development: What is “Peko-chan milky Donut”?
The model for this cookie is Fujiya’s new brand, “Peko-chan milky Donut.”
“Peko-chan milky Donut” is a specialty store imagined around the gentle milk flavor of “Milky.”
- Hokkaido-produced condensed milk is kneaded into the dough.
- By frying in rice oil, a light melt-in-the-mouth texture is achieved.
This cookie is an ambitious product that reproduces this “rustic gentleness of freshly fried donuts” as a baked sweet with a longer shelf life. Please pay attention to this lineup that livens up the major milestone of the 75th anniversary of “Milky.”
Post a Comment