Black Friday, the American-born shopping event, has been gaining significant momentum in Japan in recent years. Many retailers now hold sales during this period, and it’s becoming established as a major event for consumers to enjoy great deals.
Amidst this trend, 7-Eleven, Japan’s leading convenience store chain, has announced its first-ever brand-wide Black Friday event: a “Daily Half-Price Fried Food Sale.” For a limited four-day period from Thursday, November 27th to Sunday, November 30th, 2025, this is a unique opportunity to get popular hot snacks at half price on a daily rotating basis.
In Japanese convenience stores, the warm “hot snacks” sold at the counter next to the register are extremely popular. Fried items like croquettes and fried chicken are widely enjoyed not only as a quick snack but also as a side dish for dinner at home (“okazu”) or as an accompaniment to alcoholic drinks (“otsumami”), playing a unique role in Japanese food culture.
This sale is the perfect chance to experience this convenience store hot snack culture at an incredibly affordable price.
Sale Overview
Sale Period: 4 days, from Thursday, November 27th to Sunday, November 30th, 2025
Details: During the period, select fried food items will be half-price on a daily rotating schedule.
Official Website: https://www.sej.co.jp/cmp/hs2511/
Daily Rotating Deals
The sale features three of the most popular items from 7-Eleven’s hot snack lineup. Each item is on sale on a different day, so if you have a particular favorite, it’s a good idea to check the schedule in advance.
Hokkaido Potato Beef Croquette
Sale Day: Thursday, November 27th
Sale Price: 50 JPY (54 JPY with tax)
Regular Price: 100 JPY (108 JPY with tax)
Sales Area: Nationwide in Japan
The croquette is a staple of Japanese home cooking and prepared foods. 7-Eleven’s “Hokkaido Potato Beef Croquette,” as its name suggests, generously uses potatoes from Hokkaido, a region famous for its potato production. It’s a nostalgic treat filled with the fluffy texture of potatoes and the savory flavor of beef. The sale kicks off on the first day with this classic item.
Five-Ingredient Spring Roll
Sale Days: Friday, November 28th, and Sunday, November 30th
Sale Price: 56 JPY (60.48 JPY with tax)
Regular Price: 112 JPY (120.96 JPY with tax)
Sales Area: Nationwide in Japan
The spring roll is a popular Chinese dish in Japan as well. “Gomoku,” meaning five ingredients, signifies that it contains many fillings. This spring roll allows you to enjoy the textures and flavors of various ingredients like pork, bamboo shoots, shiitake mushrooms, and glass noodles. The deliciousness of the thick filling oozing out from the crispy fried wrapper is exceptional. This item will be available on two days during the sale period.
Agedori (Fried Chicken)
Sale Day: Saturday, November 29th
Sale Price: 111 JPY (119.88 JPY with tax)
Regular Price: 223 JPY (240.84 JPY with tax)
Sales Area: Nationwide in Japan
Japanese convenience store fried chicken has evolved uniquely, differing from that of international fast-food chains, with each company competing on taste. 7-Eleven’s “Agedori” is a popular item with many fans, characterized by the contrast between its crispy coating and juicy chicken meat. Getting this item, which normally costs over 200 JPY, for nearly half price is a special deal truly unique to Black Friday.