FamilyMart, one of Japan’s leading “Konbini” (convenience store) chains, has announced its first-ever collaboration with world-renowned Danish flower artist Nicolai Bergmann. This special release comes from FamilyMart’s original apparel brand, “Convenience Wear.” The items feature a fusion of the artistic designs of Nicolai Bergmann and the premium quality of “Imabari Towel,” a brand from Imabari City in Ehime Prefecture, known as Japan’s premier towel-producing region. These limited-edition towel handkerchiefs will be available starting Friday, April 17, 2026, at approximately 16,400 FamilyMart stores across Japan and through the official online store.
Convenience Wear Proposes a Fusion of “Flowers” and “Utility”
Launched in 2021, “Convenience Wear” is a brand developed in partnership with fashion designer Hiromichi Ochiai, pursuing the philosophy of “Good materials, good technology, and good design.” It has proposed a new lifestyle where high-quality clothing can be purchased at a Japanese Konbini. For this latest partnership, the brand has welcomed Nicolai Bergmann, a leading figure in floral design.
This project is part of FamilyMart’s “Ichiban Challenge” initiative as it approaches its 45th anniversary. The beauty of Nicolai’s signature “Flower Box”—vibrant flowers tightly packed into a box—has been translated into the form of a towel handkerchief, an essential item for daily life. This offers readers the unique experience of easily bringing art home from a Japanese convenience store.
Item Details: The Luxury of Carrying Art Every Day
The first installment of this collaboration features two designs of Imabari towel handkerchiefs. Both are based on flower box designs specially created by Nicolai Bergmann for this project.
Imabari Towel Handkerchief: Brush Bloom / Floral Pattern
This piece expresses the impression of Nicolai Bergmann’s signature flower box across the entire surface of the towel. The depth of color and delicate expressions created by overlapping petals are faithfully reproduced using Imabari Towel’s advanced jacquard weaving technology.
- Price: 800 yen (approx. $5.28 USD) [880 yen (approx. $5.81 USD) including tax]
- Design: Full floral pattern based on the flower box motif
- Color: Brush Bloom
- Material: Cotton, Bamboo Rayon (fiber derived from bamboo)
Imabari Towel Handkerchief: Brush Bloom / Gradient
This item is a Nicolai Bergmann arrangement of the “Gradient Towel,” one of Convenience Wear’s most popular staple items. The beautiful transition of colors reflecting the hues of flowers possesses an overwhelming brilliance not found in the existing lineup.
- Price: 800 yen (approx. $5.28 USD) [880 yen (approx. $5.81 USD) including tax]
- Design: Gradient based on floral colors
- Color: Brush Bloom
- Material: Cotton, Bamboo Rayon (fiber derived from bamboo)
Superior Materials and Technology: Imabari Towel x Bamboo Rayon
These items utilize the technology of Japan’s world-famous “Imabari Towel.” Imabari towels are characterized by their exceptionally high water absorption and softness. Furthermore, this collaboration incorporates “Bamboo Rayon” into the material blend.
By using Bamboo Rayon, the towels achieve an even smoother, more moist texture and a sophisticated luster compared to standard 100% cotton towels. The high-quality material further enhances Nicolai’s elegant designs. This quality makes it perfect as a treat for yourself or as a gift for someone special.
A Gift for “Mother’s Day” in Japan or to Convey Your Feelings
The theme of this collaboration is “Daily Gratitude” and “Thinking of Loved Ones.” In Japan, “Mother’s Day” is celebrated in May, a cultural time to express appreciation to mothers. Handkerchiefs featuring Nicolai Bergmann’s vibrant floral patterns are sure to be highly appreciated as gifts during this season.
Designer Hiromichi Ochiai also hopes that this product will serve as an “opportunity to think of others.” It is a perfect modern gift, combining the convenience of being easily purchasable at a Japanese Konbini with the prestige of a famous artist’s brand.
Purchase Benefits and Giveaway Campaign: A Chance to Win a Limited Flower Box
These towel handkerchiefs come with a special benefit for fans. Inside the product packaging, you will find a card with a “200 yen off coupon code” (approx. $1.32 USD) that can be used at the Nicolai Bergmann Online Shop.
Furthermore, those who use this coupon to shop at the online store will be entered into a lottery where 50 winners will receive a special prize. The prize is a real flower box (not for sale) featuring the exclusive “Nicolai Bergmann × Convenience Wear” design that served as the motif for these towel handkerchiefs.
- Campaign Period (Coupon Usage): Friday, April 17, 2026, 10:00 AM – Friday, July 31, 2026, 5:00 PM (JST scheduled)
- Nicolai Bergmann Online Shop 🇯🇵
- New Member Registration Page 🇯🇵
Release Date and How to Buy: Reservations Available Online
In addition to sales at FamilyMart stores nationwide in Japan, reservation sales will also be conducted via the official online store.
- Nationwide Release Date: Friday, April 17, 2026
- Famima Online Reservation Period: Friday, April 17, 2026, 10:00 AM – Sunday, April 26, 2026, 11:59 PM (JST)
- In-store Pickup Period: Friday, May 8, 2026, 10:00 AM – Thursday, May 21, 2026 (JST)
- Click here for reservation details 🇯🇵
Since these are limited quantities, we recommend checking your local FamilyMart store in Japan or the online site early to ensure you get yours.
About the Creators
Introducing the two prominent creators who made this project a success.
Nicolai Bergmann (Flower Artist)
Born in 1976 in Copenhagen, Denmark. He established a unique style that fuses Nordic minimalist aesthetics with Japanese delicate sensibilities. He founded his own brand in 2001, and his signature “Flower Box” is loved worldwide.
Hiromichi Ochiai (Fashion Designer)
Born in 1977. He is a world-renowned designer whose brand “FACETASM” participates in Paris Fashion Week. Through his joint development with FamilyMart, he is revolutionizing “Konbini fashion.”
FamilyMart Proposes a “New Form of Gifting”
Japan’s “Convenience Wear” is rapidly expanding its influence, with its first brand TV commercial scheduled to air in 2026. This collaboration with Nicolai Bergmann demonstrates that the Japanese Konbini brand has reached a higher stage.
A second collaboration is already planned for May 2026. First, please pick up and experience this world of beautiful flowers at FamilyMart stores across Japan starting April 17. These flowers and high-quality Japanese towels are sure to add a touch of richness to the casual moments of your daily life.
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